Paid advertising is a great option to generate higher revenue for your business and gain an edge in the competition
No matter how successful your business is or how well-optimised your SEO practices are, paid advertising is a great option to generate higher revenue for your business and gain an edge in the competition. It generally involves promoting your website, services, products, or content across multiple advertising and social media platforms. Digital Lime Green — an expert in website design and digital marketing — can help you with your paid promotions and advertising campaigns based on your requirements and budget.
Every successful business knows the importance of paid advertising. For example, despite how famous Facebook is, you may see Facebook-related advertisements on random websites, TV, YouTube, and so on. It is done in order to keep the brand awareness constantly on high, which will keep people in South Africa constantly reminded about it. This may even bring back some old users who had dropped Facebook. Facebook is a social media platform that has its own highly effective advertising and promotion platform, and getting more users is ultimately profitable for Facebook.
There are many ways to promote your business and display your advertisements. The most well-known choice is Google Ads. With its popularity, huge userbase, and intuitive algorithm, Google Ads is the first choice among many digital marketers. Google has flexible settings based on your budget. Furthermore, there are many other websites (usually social media platforms) that have their own advertising platform. Facebook, for example, is also one of the most-used platforms for marketing and raising brand awareness. They have intuitive, flexible options for advertising as well. Other examples include Twitter, Linkedin, Reddit, and much more.
As a small business, advertising and promotions are always a great way to jump-start your establishment and start getting customers. With Digital Lime Green, you get to understand the appropriate platform, metrics and dimensions to be used based on your budget and requirements, and effective advertising campaigns to generate actual profit and higher returns on your spending. Contact us for more information.
Benefits of Paid Advertising
Paid Advertising is beneficial for your business regardless of the size, popularity, and revenue. Every business, every enthusiastic entrepreneur constantly strives for generating higher revenue and paid advertising is a great, proven method to achieve that. Even the most successful business implement various advertising methods regularly to constantly keep their brand alive. With Digital Lime Green, you get a personalised and effective strategy for your advertising campaign on our recommended platforms or the platform of your choice.
Let’s talk about paid advertising benefits from a small business point of view. As a small business (or a startup), your goal is to get more customers/clients and generate higher revenue. The technology has made advertising simple. You can set up your desired advertising campaign even with a small budget and proper demographic settings. Your services or products are always going to be useful for someone, but you have to let them know that you exist. Targeting an appropriate audience can do wonders for your business, which also means thorough market research is important in your advertising campaign strategy.
Learn more about advertising benefits with Digital Lime Green. Get our expertise in advertising your business effectively. Contact us for more information!
Search Advertising here refers to the Google Search Network platform to advertise your website, products, or services. This involves bidding on the right keywords to make your advertisement appear in Google’s Search Result Pages. This is a great way to advertise as your ad is making an appearance to what users are searching for. In other words, your online business is capable of delivering what they are looking for. With Digital Lime Green, you will get a good understanding of search networks and search advertising.
In Search Advertising, bidding and using a set of proper keywords is very important. The bidding values on a keyword are constantly changing based on their performance. This calls for experimentations around choosing keywords and find the ones that may have less competition. This way, you can make the most out of it without having to pay excessively. Additionally, your website should follow best SEO practices. If your website fails to keep up with Google’s standards, your ad might get removed as well.
Digital Lime Green can help you with SEO practices as well as with Search Advertising. Contact us and get our expertise in delivering tailored advertising experiences to your target audience.
Display Advertising refers to Google Display Network which deals with video or banner ads on Google websites and Google-partner websites and in-stream advertisements on YouTube. Digital Lime Green can help you in running a tailored display ad campaign based on your requirements, target demographics, and budget.
Display ads are highly effective in targeting the right audience to raise brand awareness and for remarketing purposes. Furthermore, websites or video streaming sites like Youtube is where most people spend their time. So, display ads can also help you in making and growing your online presence. Unlike search ads, positioning is more important in your display ad campaign strategy and campaign settings will let you choose an appropriate position based on Google’s insight about interests and demographics. With a proper set of images and texts, you can make your display ads look attractive, catchy, and clever. The newer generation appreciates creativity along with information.
Create a lucrative and attractive display ad campaign with Digital Lime Green and extend your business’ influence with the right audience. Reach out to us for more information.
Youtube Paid Promotion
You can promote your business on YouTube either through a little banner that appears on a video at certain intervals or with a video advertisement. These video adverts appear at the beginning, middle, or towards the end of a video. Digital Lime Green can help you in setting up your advertising campaigns on Youtube.
In Youtube video advertising, there are two types of ads: bumper ads and trueview ads. Bumper ads are those 5-6 seconds of unskippable ads and trueview ads may length in 1 to 3 minutes. It all depends on how you want to deliver your advertisement across. These video advertisements are especially good for remarketing purposes. You may choose a particular target audience that has visited your website before and retarget them to remind them about your business’ existence. Although it is not only limited to that; there are many reasons to advertise on YouTube.
We can help you in designing your ads, launch an ad campaign on YouTube, and track performance to provide you with results. Contact us for more information.
Facebook promotions refer to paid advertising campaigns you can run on the Facebook social platform. All your business needs is a Facebook page and you are good to go. With Digital Lime Green, launching a Facebook advertising campaign becomes easy and hassle-free.
With how influential Facebook is in South Africa, it’s very important for a small business to make an influence on social media. Facebook is consistently experiencing growth in its userbase and it is waiting for you to make an appearance. Launching an advertising campaign on Facebook is really easy. Select the number of days you want to run your advertising campaign for, set a region, and choose your target audience. You can run your advertisements in many forms, whether it is boosting a post, promoting a video, or showcasing your shop inventory to users. Facebook’s intuitive ad settings will show you a projected result based on the settings you have chosen for your ad campaign.
Digital Lime Green will help you in running and managing your Facebook ad campaigns. Contact us to know more about how we can help you.
According to Small Business Sense, 63% of Twitter users follow at least one small business to show their support. People on Twitter are more likely to buy products and services from the businesses they follow. This opens up a great platform for your business to make its mark and advertise. Digital Lime Green can help you in understanding how the Twitter platform works and how we can help you in launching a Twitter ad campaign.
Twitter encourages you to achieve your marketing goals through advertising on their platform. The main reason a business would take their business on Twitter is that they want to raise brand awareness and improve their overall conversion rate (and revenue). Twitter divides its metrics into three factors: awareness, consideration, and conversion. You can achieve various conversion goals on Twitter, like app installs, video views, website clicks, building followers, engagement, and many more.
Run objective-based campaigns with Digital Lime Green and target what your business exactly has to target. Experience the growth in revenue and conversion rate with our help. Contact us for more information regarding Twitter’s advertising platform.
Linkedin is a professional social media platform made for professionals and business-oriented people. People are looking and talking about business on Linkedin, and so should your ad campaign. Digital Lime Green suggests that your advertisements on Linkedin should appear professional, provide accurate information, and should be engaging. Additionally, we would suggest that only a few selective types of businesses should advertise there. For example, if you sell daily commodities, there are better platforms to advertise your product.
The Campaign Manager on Linkedin is easy to set up. This social media platform allows you to personalise your advertising campaign based on three major aspects: awareness, consideration, and conversion. With appropriate location and demographic focus, duration of running the campaign, and with the appropriate budget, your ads are going to penetrate the right market and extend your influence, conversions, and ROI on your campaigns. Linkedin statistics claim that 4 out of 5 users are interacting with Linkedin ads on their platform.
Digital Lime Green can help you with launching your advertising campaign. We will carefully set up your campaign based on your requirements and budget. Get more information about our service by contacting us today.
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