Creating custom reports in Google Analytics

Custom reports in Google Analytics are a great way to display specific information about your website visitors that the standard reports can’t tell you. Asking specific questions about your visitors is the first step in creating a custom report. This will be a...

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Creating a custom dashboard in Google Analytics

Custom dashboards in google analytics allow you to group your reports so you can see anything that you would want to report to in one place. This could be to see all related reports in one place, such as a social media dashboard that tells you more about the visitors...

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The Importance of Digital Marketing

Gone are the days of using only traditional marketing to promote businesses; the introduction of digital marketing has made businesses and organizations to generate more sales via the massive use of the internet by millions of people worldwide. The word digital...

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How to set up Google Tag Manager

Using Google Tag Manager is a good idea for anyone who owns a website. Setting it up and using it correctly can be a bit difficult at first but it pays off in the long run. In this article, we will run through the steps to set up your account and we will run through...

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Setting up the Facebook Pixel

To set up your Facebook pixel on your website you are going to need a Facebook Ads Account and a website to place the pixel on. I would recommend that you install your Pixel with Google Tag Manager. Click here to read about how to set up a Google Tag Manager account...

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How to set up an Adwords campaign (with pictures)

Setting up and maintaining an effective AdWords campaign. The Adwords platform can be a little daunting at first for many users but mastering it and getting a return from it is not hard. I am going to go into how to set up a search campaign in this blog post. There...

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How will Brand recognition favor your business?

The Festive season is here! Internet is flooding with shoppers trying to locate the best gift options. Hence, those of you who seek to maximize the sales of your brand online, need to succumb to the importance of Brand Recognition in your business. But before that,...

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Seek a Career in SEO? We’re Happy to Help!

We’re Happy to Help! It was around 1995 that SEO (Search Engine Optimization) was born. Almost 20 years old! Sure it has had its own share of evolution in these two decades. It is way more mature and popular than it used to be in the early 2000’s. It tops...

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Social Media

Understanding the Basics of Social Media Marketing Social Media Marketing is the latest drift nowadays. Especially for those seeking to widen their business horizons through the Internet, Social Media Marketing is a blessing in disguise. It is an unmatched platform...

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