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7 Cs of an Effective Website Design
Having a website alone for your business isn't enough. It has to deliver what your business is supposed to deliver to its target market. Your website is the online representation of your business; and when it comes to representation, a variety of factors matter. User...
Finding the right Influencer in South Africa
Having a public figure representing your brand can go a long way in growing your brand image. In the past, big brands used to hire celebrities as ambassadors, while smaller brands could make use of mascot or mascot-like characters to attract attention. While these...
Metaverse | A Social Virtual Reality Experience
On October 28, 2021, Facebook made a very important announcement that attracted global attention. Facebook company is rebranding itself as Meta and bringing all its social apps and technologies under one brand. Furthermore, they also have introduced 'Metaverse', a...
Memes and Social Media Advertising
Memes and Social Media Advertising Memes have influenced the internet culture for far too long. During the last decade, especially, memes have literally exploded. It has affected how people behave online, their speech, and their methods of expression. Memes have...
How many Social Media Posts should I post per day?
How many Social Media Posts should I do per day? Social media is one of the best methods to improve your brand's visibility, business engagement, and giving effective customer service. To do so, you have to constantly remind your followers that you exist. On social...
Set up a Facebook or Instagram Shop in Cape Town
Set up a Facebook or Instagram Shop in Cape Town Ever since Facebook introduced Facebook Shops in May 2020, it has opened a new door of opportunity for small businesses in Cape Town. Of course, that means Instagram also has its own Shops platform too. In 2021, more...
Social Media Management in South Africa
Social media management is one of the most difficult tasks to get right, especially for a small business. South African economy is majorly supported by small businesses and small businesses are always looking for growth. Social Media channels can be one way to grow...
Content Marketing on Social Media
Content Marketing on Social Media Content marketing and social media marketing are two distinct methods, yet they heavily rely on each other. You can say that content marketing is an integral part of social media marketing, as you can boost the traffic and...
Social Media Advertising in Cape Town | A Compact Guide
Social Media Advertising in Cape Town Advertising on social media in Cape Town is a relatively recent practice - and a popular one. Why? Because social media platforms have experienced a massive boom in the userbase in the last decade. Advertising platforms have...
Finding your Target Market | Social Media Platform to Choose
Social Media and finding your Target Market In this digital era, social media platform is where your target market (or target audience) at. However, there are a variety of social media platforms that are personalised towards different demographics. Hence, finding the...
Keyword Research and SEO
Keyword Research and SEO Keywords play an important role in making your SEO strategy successful. In fact, it is what your SEO strategy heavily depends on. After all, keywords are the primary source of bringing organic traffic to various pages on your website. This...
Small Businesses and Social Media | Is it really effective?
Is Social Media really Effective for my Business? The answer is yes. Social Media has been doing wonders for many businesses around the world and in South Africa too. Social media is effective in targeting your target audience directly. Furthermore, it also allows you...
Cash Flow Management | Everything You Need to Know
Cash Flow Management Cash flow management is an important practice every business should follow - especially small businesses. Small businesses work their way up with tighter budgets, meaning they do not have as much freedom as wealthy businesses. But that should not...
Getting a Business Loan in Cape Town
Getting a Business Loan in Cape Town Getting a business loan in Cape Town, especially during this pandemic, has become incredibly difficult. However, it is also a fact that you may need it at some point in your business. If you want to grow your business, you will...
Company Registration in Cape Town
Registering your company means you are finally ready to make your business official. It is an important step in your path to be an entrepreneur. So, we decided to write an article about the process of company registration in Cape Town, South Africa. This article also...
Choosing Ideal Business Location
Choosing Ideal Business Location Choosing an ideal business location is an important part of making your business successful. Unless your business is completely online, you may need some kind of physical location your customers can visit. There are plenty of options...
Writing a Business Plan
Writing a Business Plan Having a business plan to create and develop your business is extremely important. Writing a business plan may seem like an easy idea in thoughts, but is difficult to pull off on paper. In this article, we want to talk about writing a business...
Business Structures in South Africa
What Business Structures are Available for my Business? Every business needs a legal business structure to exist, function, and grow. It determines your methods to raise capital for the business, the amount of taxes to be paid to tax agencies, and obligations towards...
Choosing a Business Name
Choosing a Name for your Business A business name establishes your unique identity in the industry. Your name is how people are going to identify you in your industry. It will be associated with your brand identity. This is what makes choosing a business name...
How to Grow your Business
How to Grow your Business Growing a business, in general, is always the big question for entrepreneurs. And it has become even more of a problem ever since the pandemic happened in 2020. Even though the economy is trying its best to recover in 2021, it has become...
Bridging Finance for Small Businesses
Bridging Finance for Small Businesses Bridging Finance has always been a popular term in the real estate business. However, you can also apply those practices in other fields. In simple words, bridging finance is a short-term loan to keep the cash flow steady while...
Top 5 Essential WordPress Plugins in 2021
Top 5 Essential WordPress Plugins in 2021 If you are new to WordPress, then this article is for you. Anyone with some kind of knowledge regarding WordPress knows how important it is to have plugins. In this article, we are going to explore the top 5 essential...
Coping with Stress as a Businessman
Coping with Stress as a Businessman A small business, especially a startup, is your first courageous step into a brave new world. The first few months can be pretty rough, and you may find yourself in some discouraging moments. They may put stress on you, discourage...
Do you need an SSL Certificate for Your Website?
Do you need an SSL Certificate for your Website? In 2021, the short answer is yes, and it is a must to get an SSL certificate for your website. Of course, there are a few cases where it would be okay not to go through the hassle to get an SSL certificate. For example,...
Is my password secured?
Is my Password secured? - An Introduction Having a secured password has been increasingly getting important. With the rapid digital evolution, new underhand techniques to steal data and passwords are coming into the light every year. It is important to protect your...
How to make website navigation effective?
How to make website navigation effective? Navigation on any website is a very important aspect one should never ignore. It is going to help your visitors to explore your website effectively. Well, not only that, but it also increases your SEO score with a proper...
WooCommerce vs Shopify – What’s good for me?
WooCommerce vs Shopify - An Introduction If you are planning to run or running an e-commerce store in South Africa, then you must be familiar with Woocommerce or Shopify. In this article, we are going to briefly compare WooCommerce vs Shopify to give you an idea. By...
What is Responsive Web Design?
Responsive Web Design and Digital Evolution Responsive web design refers to optimising a webpage's elements to help them adjust and function properly across all screen resolutions. With more and more people having smartphones in South Africa, this practice has become...
Writing an effective FAQ Section
Writing an effective FAQ Section for your Website When we first decided to add FAQ on our website, we thought it would be a piece of cake. Later did we find that there was more to it. The cake had to taste good and satisfying too. A FAQ section on your website is just...
How to effectively use Yoast SEO
How to effectively use Yoast SEO There are various free and paid tools in the market to help you monitor your SEO strategy. In this article, we are introducing Yoast SEO, our personal favourite. Let's talk more about how you can effectively use Yoast SEO to understand...
WooCommerce Payment Gateways in South Africa
WooCommerce Payment Gateways in South Africa There are many payment gateways available in South Africa. Choosing the right WooCommerce payment gateway option depends on your business, products and services, and target audience. A secured payment gateway is at the...
Important Website Footer Elements
Important Website Footer Elements Almost every website has a footer. It can serve a variety of purposes for your website. From a little introductory text to terms and conditions, a footer's content does it well. The content present in the footer may depend on the type...
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Lime Green Digital (Pty) Ltd 2017/442214/07
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