Content marketing is a form of marketing focused on creating, publishing, and distributing content
Digital Lime Green provides expert solutions to all your content marketing needs. Content Marketing refers to creating and distributing quality content that is relevant to your business practices and adds value to the user end. Such content has to be strategized, accurate, and consistent. Rather than sticking to the traditional marketing practices such as advertising your business, services, and prices, use content marketing tactics to drive a more focused group of customers to your business. Such customers understand the value of your content and they are interested in interacting with your business and use your services.
The first step to market your content would be producing quality and relevant content. Such content comes in various forms such as text, images, and videos. You should understand the type of platform you are going to publish your content on, and plan accordingly.
Good content requires a good strategy. Without a good strategy, your content is not going to get enough quality exposure. A content marketing strategy is a plan to build your audience by publishing educational, inspirational, or entertaining content consistently. Understanding the right strategy takes time and evaluation of various factors such as audience, competitors, purpose, goals, and many more.
To make your online marketing strategy optimal, SEO strategies for your content are a must. Content marketing and SEO are relevant to each other and they help each other to improve the visibility of content. These strategies include using the appropriate, relevant, and high-performing keywords in your content. Organic traffic will always be profitable for your business as these users are looking for something specific and your content is going to satisfy their needs.
There are various platforms to advertise your content on and the type of platform should be considered before publishing your content. To gain proper exposure, research and understand how a particular platform would fare in your strategy. Also, you have to take into consideration the fact of whether the content is aimed at common users or other businesses.
Connect with Digital Lime Green and get a complete content marketing solution with our expertise today!
Digital Lime Green will help you in understanding the process of content creation. The content creation process refers to creating informational, educational, or entertaining content for advertising and influential purposes. Such content should be accurate and relevant and it should provide a quality value to your readers/viewers.
In content marketing, your content is the core of your entire strategy. It provides valuable information and trivia about your company or relevant to the topics chosen. Good quality content holds your visitors in their seat as they navigate through it to acquire useful information they are interested in. No matter what content you choose to develop, make sure that it adds some kind of value to the visitors. Such content will also help in generating and/or converting leads for your business. Content creation is a deep process and there are various strategies to be incorporated for effective content writing.
Digital Lime Understands that the content is the ultimate key in surviving and growing your business in the long run. We will develop content according to your business model, needs, objectives, and goals. Connect with us to understand more about our services.
With good content, a good strategy is also required. You have produced a really well-written piece that has all the required information that would add value to a reader. But if such content cannot be seen by anyone, then what’s the point? Digital Lime Green will help you in coming up with various strategies to help your content appear unique and fresh, informative and interactive, and adds value to the visitors.
Content strategy refers to the methods used in achieving your goals and objectives through content production and content marketing. Your strategy should be based upon the type of business and services you offer, topic, target demographic, and region. Remember four things in a content strategy: the kind of information you are providing, the context of the content, channel(s) used for publishing your content, and the form of content. Understand why you are publishing this content and how it would help you in achieving your goals. Lastly, your content should remain relevant to the topic you have chosen.
Digital Lime Green will help you in forming effective content strategies. We will also imply the best SEO practices to improve your visibility. Connect with us to know more!
B2B Content Strategy
Digital Lime Green can help you come up with an effective business to business content strategy that will help you to bring in clients. Businesses expect that your services should fulfil their requirements and your content reflects how much of an expert you are in the trade.
In your business strategy, your content should be professional and accurate. It should be able to reflect your expertise and skills in the industry. Your potential clients are visiting your website, browsing your content for a reason. Converting them into clients is what your content should be able to do. Apart from that, your content is also helpful in gaining traction in the industry; increase your reputation and influence, raise brand awareness, market your skills, and many more. There are various strategies in developing, distributing, and updating business-to-business oriented content. It is a process that includes creating content, monitoring its performance, generating analytics and reports, and maintaining consistency.
Digital Lime Green will help you in developing an effective strategy that will make your business grow and be a stand-out in the industry. We will provide thorough assistance throughout the process. Connect with us to know more!
B2C Content Strategy
Digital Lime Green offers its expertise in developing an excellent strategy for your business to consumer (B2C) oriented business. Although the core basics are the same between B2C and B2B, the methods and approach change. Understand the approach and start advertising your content in an effective way to generate more call-to-actions on your website.
B2C approach differs as your clients are not professional corporate businesses but general customers. Providing too little or too much information through your content can affect adversely rather than positively. Your content should speak out emotions, have catchy phrases, and preferably pictures and/infographics. It should focus more on the interactive and entertaining aspect, hence one requires creativity. Understanding your target demographics is the key to cater personalised, quality content for your audience. Know the trends, incorporate them to make your content more relevant.
Digital Lime Green will assist you in creating fresh copy, blog articles, explainer videos, and many more. Get interactive with your clients and improve your relationships through your content to improve your conversion rate. Contact us to know more about our services.
Digital Lime Green understands the importance of tweaking your content with SEO to improve its overall visibility. In recent years, many articles have been devaluing SEO as they claimed content marketing is a ‘replacement’ for it. However, we claim that SEO and content marketing are complementary to each other and one should treat SEO as an important aspect in the process.
SEO is the mathematics of content marketing. The strategy is all about tweaking the content with appropriate and high-performance keywords that helps the search engine bots to identify and index your content on the search engine result pages. SEO tweaking helps you to improve your search engine ranking that will make your content appear on top of search engine results. While following such practices, understand that the quality, freshness, and relevancy of your content matters. This is why you need an SEO strategy to make your content marketing work even better.
Digital Lime Green will help you in understanding the best strategies that will improve your overall content visibility and generate long term, organic traffic on your business. Reach out to us for more information!
Social Media Content
Social media, a platform that directly allows you to interact with your potential customers and also helps you in forming a real relationship with them. Digital Lime Green will help you identify the right social platform for your business and help you in forming a personalised strategy to grow your social presence.
Social media is a great medium to grow your brand awareness, your business services, and provide real-time interactive customer service and support. It allows you to form real relationships with your consumers. Although the content strategy for your social media platform differs by the type of your business, content written for your social platform should be creative, interactive, and straight to the point. Social media content often contains redirecting links that lead users to your business website if they click on it. Your content should be lucrative and the visitors should feel that they are gaining value by following you, reading your content, and clicking the links you share on your social platform(s).
Digital Lime Green offers expert knowledge and assistance in helping your brand to stand out in the competition through content marketing. Connect with us to understand more about this process.
Your website content is divided into three sections: your company information, offered services, and blog articles you write. Digital Lime Green offers website content development as the core part in building your website as well as in the content marketing package. Understand the best strategies in the market for your business and brand.
Website content is the core part of your online business representation. Visitors are going to look at your content primarily to judge how well your business can satisfy their needs. Your website content displays credibility, knowledge, quality of services, and much more. All the content posted on your website should be accurate and consistent with your business and business practices. It should be properly optimised through SEO practices as your content is what plays an important role in displaying your website in search results.
Digital Lime Green will help you in coming up with various content strategies for your website to make your website more user-friendly as well as search engine friendly. Connect with us to know more about how you can grow your business through a proper website content strategy.
Newsletter content strategy primarily focuses on providing updates to the users who have previously used your website and have subscribed to your newsletter. This strategy increases the likelihood of keeping the people engaged who have visited your website before. Digital Lime Green recommends this strategy to raise brand awareness and brand value, and to increase the overall rate of returning visitors.
Returning visitors possess the highest conversion rate amongst them all. A high rate of returning visitors implies that they have had a positive experience(s) with your online business and they are back for more. Provide value in return when you ask your visitors to sign up for your newsletter. For example, you may offer a discount coupon or a free e-book. Your newsletters should be engaging and provide some value to the readers. Make your newsletters attractive and interactive; question your readers and focus on getting feedback; provide updates and discounts about your products and services, and much more.
Digital Lime Green will help you set up a list of email subscribers and develop professional, interactive, and creative newsletters as per your requirements. Connect with us to know more about our services.
Copywriting aims at providing a wide range of marketing content that talks to and about customers with the intention of providing them value in exchange for generating leads. Digital Lime Green will provide copywriting across a variety of mediums in a creative, witty way that will attract customers to your business.
Copywriting focuses on delivering accurate information to clients and potential customers in a creative, witty way. What differs copywriting from content writing is that it focuses on personalising your brand. It is the art of selling people your ideas, brand, or ideology, and hence plays a very important role in your branding tactics. The ideal copywriting content has a good mix of your brand value that fuses well with the products and services. A copywriter aims at generating a high rate of conversion through creative advertising pitches. Quality copywriting content means a steady flow of visitors and customers to your business.
Digital Lime Green and understand how we can help you in copywriting. Start generating quality copywriting content and see positive results on your investment. People appreciate creative content that speaks out to them. Reach out to us to know more about our services.
Case studies are a great method in content marketing strategy that mainly focuses on providing your visitors with how your business practically operates. It provides a ‘then and now’ insight, consisting of how your assistance improved a client’s quality of life or quality of productivity. Digital Lime Green can help you in creating quality case studies for your business that will tell your success stories effectively.
Case studies are nothing but a journey of your client overcoming their hurdles in a specific matter through your assistance. Case studies are not advertisements. The main purpose of having them is to improve your credibility and enforce trust in others for your brand and services. Your case studies should stick to realistic goals, relatable to the prospects visiting your website, and it must tell a story. It should also focus on informative or technical information whenever necessary, providing readers with statistics to improve the credibility.
Digital Lime Green will help you in writing creative, memorable case studies. We will do extensive research and collect accurate data to write a proper, effective case study for you. Connect with us to know more!
Online presentations are a great way to provide highlights and outlines of your products, services, or your company to visitors. Digital Lime Green can create and incorporate a professional online presentation with graphical insights and pictures for a visually engaging story. It is much more effective than large wordy passages.
If you can deliver a message in shorter words, then do it. Online presentations enable exactly that. There are many tools that allow integrating your online presentation on a website that users can view and interact with easily. Make use of fonts and highlights, infographics and pictures, success stories, transitions and other animations to make your presentation even more engaging. It provides your visitors with accurate and factual data. But most importantly, it provides an engaging experience in lesser time. Usage of statistical data makes it more convincing, which makes users consider your services.
Digital Lime Green will design and create sleek, engaging, and professional presentations. Just tell us about your requirements and we will get it done. Reach out to us and understand how we can work together to grow your business.
White papers are authoritative documents presented by your company that includes an in-depth report on relevant issues and solutions on a specific topic. Digital Lime Green can assist you in writing white papers on your company relevant topics if necessary. Don’t miss out on the opportunity to influence your visitors by providing them authoritative content that establishes your dominance in the industry, and trust for your brand in your potential customers.
Whitepapers require thorough research and extensive knowledge for them to actually provide the expected value to your customers. Unlike a blog article or an e-book, where you have the freedom of creativity, a white paper has to appear uniform, well-formatted, restricted in length, and with the use of proper, professional language. Whitepapers are not a sales pitch. They should be written only with the sole purpose of educating your readers. Make sure all the content you include in your whitepaper is accurate, up-to-date, and relevant to the topic.
Digital Lime Green will help you in setting and creating professional whitepaper content for your website. Mark your brand in your industry by representing how seriously you take your business with the help of white papers. Connect with us to know more about this today!
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