Search Engine Optimisation to grow your business
Search Engine Optimisation has become an increasingly popular factor in growing your presence and improving overall revenue. The importance of search engines on the internet has given various individuals, enterprises, and SMEs a reason to consider various methods to improve their search result ranking. These practices are followed just to achieve that one sweet spot on the first page of any search engine result. Digital Lime Green follows the best SEO practices to improve your index ranking and maintaining consistency.
The core of Digital Lime Green’s SEO services will always focus on providing ethical practices that will improve your index ranking while promoting qualities such as enriched user experience, trust, credibility, and content relevancy. Following white hat SEO practices is very important and they stick to the Google Webmaster’s Guidelines. Blackhat practices on the other hand only focus on improving index ranking without any regard for user experience.
An SEO audit is an important aspect in maintaining the quality of how your website functions. In an SEO audit, our team will check your website from an SEO point of view and understand whether your website improvement and maintenance practices are actually helping you or harming you. We’ll take an in-depth look at your strategies and guide you wherever necessary. There are various free SEO audit tools you can find across the web, but we recommend you hire a professional for a better, personalized, and in-depth analysis to plan your strategies. Technical SEO handles the backend part such as page loading speed, crawlability and indexability, and so on.
Based on your business model, goals, and budget, we’ll help you understand the best SEO strategy to grow your business. As your personal assistant in SEO strategy development, we will ensure that our practices are helpful in promoting your brand, represents your business’ core ethic while providing a good user experience. Once your strategy is in place, we’ll also help you manage it periodically and update your website accordingly so that the quality is preserved.
Take a look at all the services we offer explained below or connect with us and know more about this service package in detail.
Search Engine Optimisation Explained
Let’s understand Search Engine Optimisation with an example. Imagine a giant clockwork machine that requires many gears to work in order to function. Now, if all these gears are well-maintained, the machine is going to work flawlessly. Comparing that with SEO, these gears represent different aspects that must function together properly to increase the SERP (Search Engine Result Page – Wikipedia) ranking. In layman’s terms, these practices are followed to get that #1 position on search results with specific keywords.
Traffic and revenue generated by driving traffic to your website through search results are considered organic traffic. Organic refers to landing visitors on your pages through unpaid results on search engines. To do so, you have to follow the best SEO practices and be determined, patient, and ready to experiment. Once you find the right SEO strategy for your business, the traffic will begin to flow in, consistently.
Remember that SEO takes time to actually be effective to the point that it may even take months. We would also advise investing in advertising your website if you want a head-start. This cocktail will also give you some SEO boost in the long run that would be profitable for you. Contact us to know more today!
Content marketing is a newly emerging strategy that has been helping businesses to grow by taking a different approach to promoting a business. Digital Lime Green can help you in writing and providing quality, valuable and relevant content that follows the best SEO practices to improve your online presence.
Content marketing focuses on promoting relevant information about the products and services you are offering. It focuses on the importance and benefits of the relevant services or products rather than focusing on the sales pitch. While this approach has been favoured by many, one must understand the importance of SEO practices. Primarily, your content should be relevant to the topic/product and it should be keyword-focused, well-sorted, well-optimised, and so on.
A content marketeer regularly focuses on updating a website’s blog and check for inconsistencies in relevant SEO practices. Digital Lime Green will help you in the process of generating a definitive and highly convertible audience. We will use best SEO practices to make sure your content appears in the search engine results effectively. Connect with us to know more about our services!
Link building plays an important role in SEO, especially if your website is in a competitive niche. Even if your website is very authentic, has quality content, and provides a good user experience, link building can give you an advantage. Digital Lime Green can help you understand various strategies required to help you build a good backlink network.
Link building is the practice of generating backlinks for your website. These links should be from reputed websites having topically relevant content. Backlinks from such websites are going to give a serious boost to your SEO juice that will improve your index ranking drastically. Remember that spammy links or deliberately buying links from someone are considered bad SEO practices and when caught, you may end up losing your index ranking or may get banned permanently as well.
Digital Lime Green will make sure all the backlinks are of quality, and follow Google Webmaster’s Guidelines. Remember that backlinks have to be earned through creating quality content, assessing your competition, and knowing your target audience. Reach out to us to understand how this process works!
Website speed refers to the time taken for loading web pages on a website and the function response delay. Google SEO has a system that also counts a website’s speed as a factor for index ranking. Digital Lime Green can help you in optimising your webpage elements to improve your overall loading and response time.
Your website speed matters on a variety of factors. Our first option would be to find a proper hosting service. Your location and the server-side speed of your host matters. Secondly, we have to tweak your website elements to make them load quicker. For example, if an image alone on your website takes 5 seconds to load on average, consider lowering its file size. A 512KB image would load faster than a 2MB one. Your website speed would also affect the response time from elements like buttons, link clicks and so on.
Digital Lime Green understands the importance of such technical optimisations and we will help you optimise all the elements wherever necessary. There are many aspects to how we can optimise your website for you to increase your PageSpeed ranking on Google. Reach out to us to know more!
Website analytics is a tool to understand how your website is doing in terms of reach, user interactions, and user experience. Knowing how your webpage performs is important in understanding whether your current SEO strategy is working or not. Digital Lime Green will help you in using appropriate tools to measure your website performance, reach, and user interactions. We’ll also guide you in coming up with a different, personalised strategy if necessary.
There’s this old business proverb that goes like “Whatever is worth doing, is worth measuring.” Website analysis gives us a deep insight into how a website performs in terms of SEO practices: understanding how well your website is doing in search engine results, how the organic traffic is being generated, and how users are interacting with your website. Google Analytics has a whole section on SEO insights, and it can be connected with Google Search Console to identify the search queries that are generating maximum traffic on your website.
Digital Lime Green can assist you with the useful tools to analyse your SEO as well as the overall website performance. Remember that ultimately, everything is concerned with SEO. Connect with us to know more about our practices.
Google Search Console
Google Search Console is a tool provided by Google solely to assist you in improving your overall visibility on the search engine. A purely SEO oriented tool, Digital Lime Green will help you understand how your site is doing on the SERP, identify potential issues, and tweak them for improvement. As mentioned previously, this tool can be combined with Google Analytics for deeper insights on the matter.
Google Search Console helps you analyse your content in terms of impressions, clicks, and position in Google Search. It is obvious that to generate more traffic, one would have to aim for the top position on page 1 search results of Google SERP. This tool can help you analyse how your website performs and reacts to certain keywords. Furthermore, this tool also allows you to manually submit sitemaps and individual URLs to fasten the process of crawling and indexing your website. Last but not least, Google Search Console will personally notify you if there are any issues with your website in terms of Google search.
Understand how Google Search Console works and implement it effectively in your website management practices with Digital Lime Green. Connect with us today!
Knowing your competition is a crucial component in growing your business to new heights. Understanding one’s strengths and weaknesses may prove beneficial to you in understanding whether your strategy works or you need a different approach. There are various competitor analysis tools on the market. Digital Lime Green can help you identify the best ones, provide insights regarding your competition and custom SEO strategies your business may need.
Competitive analysis through assessment of data from your competitors is completely legit. A competitor analysis will help you recognise whether your business strategy needs enhancement. It will give insights on what aspects your competition is doing better and how you can improve certain key areas to improve traffic for you as well. Competitor analysis not only helps in improving your strategy but also allows you to gain an edge over them too. You need to understand factors like the service they provide, target audiences, and their place of operation and influence.
Digital Lime Green can help you with competitive analysis tools to make you understand a better approach in the market. Know more by connecting with us today and gain an edge in your competition today!
People practising SEO strategies know the utmost importance of using and focusing on a proper keyword to increase your index ranking and presence on SERP. Digital Lime Green can help you identify and focus on strategic keywords to improve your overall SEO performance. Choosing a strategic keyword requires a better understanding of your target market, services and products you offer, and your target audience.
There is no definite keyword for any business practice. Proper keyword research takes time, and if done right, it can do wonders. Remember that these keywords should focus on delivering relevant content to the users, and not just concerning the page ranking overall. There is tremendous brainstorming done in understanding the right set of keywords for you, ranging from scrutinising your business practices to conducting public surveys and many more.
Digital Lime Green can help you correct or enhance your keyword strategies by conducting necessary research activities. We will focus on delivering personalised keywords that may work best with your business. Remember that it takes a lot of research and experimentation. Contact us to know more!
On-page SEO/on-site SEO refers to the practice of optimising your webpage content for search engines and users. Factors contributing to on-page SEO are page elements such as images, title tags, internal links, and URLs. Digital Lime Green will effectively help you in sorting out all the content that is required for optimisation as we understand the importance of these practices.
On-page SEO is associated with appearing in Google search as a relevant search result for certain keywords. One would say that on-page SEO practices are literally made for matching with the keywords. But that does not mean we should ignore maintaining content relevancy, improving user experience, and so on. Google guidelines advise us to make all the websites user experience-oriented and that is what Digital Lime Green will be aiming for while optimising your content for on-page SEO enhancements.
With our SEO analysis tools, we ensure that your content will be user-friendly yet it will be well-optimised. There are many ethical tactics to improve your on-page SEO. Reach out to us for more information!
Off-page SEO talks about everything that does not directly appear on your website. This is a practice related to link building, social media – establishing your presence on third-party websites. Digital Lime Green can help you in approaching the best methods for improving your off-page SEO performance.
The most primary and well-known aspect of Off-page SEO is link building. We already have covered how link building is really important and how it can affect your website’s visibility. Search engines calculate the number of quality backlinks your website has to determine your SEO ranking. But there’s more to off-page SEO than just backlinks. Social media does not directly affect your SEO ranking but it is indeed effective in driving traffic to your page and promoting your brand/products/services. Google’s Quality Rater Guidelines (p.11, 2.5) states that your reputation outside, such as third-party reviews, testimonials also matter. Your website must incorporate quality content and follow the best SEO practices overall.
Digital Lime Green will assist you effectively in building your backlink network and following other practices. Remember that purchasing/gifting links is considered unethical and Google condemns such practices. Connect with us to know more about the process!
A website audit is a comprehensive and detailed review and reports focusing on the aspects such as design, content, performance, and usability aspect. It is more than just a general report from automated tools and requires expert knowledge on the matter. Digital Lime Green can audit your websites at your requests and provide accurate, detailed reports and statistics on how your website is performing and whether you need to change or improve your strategy in any way or not.
To understand how your website SEO is performing, an occasional website audit helps. Generate a detailed and insightful report and understand which aspects of your website can be improved. SEO oriented audit checks on-page content such as page optimisation, layout, content, keyword optimisation and many more. Furthermore, on-page SEO also focuses on the technicalities of your website. Off-page SEO audit would include reviewing backlinks, checking anchor links, page content to the linked website, and many more factors.
A website audit is a huge topic that focuses on all the aspects of your website. Digital Lime Green will thoroughly audit your website occasionally as part of our package. Reach out to us to know more about this.
There are so many SEO strategies available to improve your overall index ranking but choosing the right strategy for you is always a challenge. The early phases of your website will always have to follow experimental practices. And when there’s an experiment, the analysis is important. Digital Lime Green can help you understand whether your strategy is effective or not: whether it’s an experimental practice or a practice that has been proven successful for you.
SEO strategic analysis is popularly known as SWOT analysis. SWOT stands for Strength, Weakness, Opportunities, and Threats. This should be your basic approach no matter what strategy you choose to improve your SEO performance. In this analysis, one should analyse which elements of your websites are actually a hindrance and are impacting your SEO score negatively. One should also focus on understanding whether there is a better approach to already good practices.
Such strategies will help you understand an even better approach to promoting your website and improving your visibility. Know how Digital Lime Green can help you in the process by contacting us here!
Content is the most crucial element for your website. Without content, you do not exist. But just writing or filling your website with content is not enough. You have to write keywords-oriented, relevant content that follows the basic guidelines of SEO that adds value to the users. Digital Lime Green can help you research and plan SEO oriented content as well as your site structure.
Keyword research is the primary phase of your content research strategy. Your idea for the business should revolve around the keywords you are focusing on. Next, your site should be well-structured. Make sure you use enough internal linking to make the crawling and indexing job easy for crawlers. The most important part is the content development on your website. Your content should revolve around the keyword you choose and have some relevancy and originality.
Get a detailed report and analysis on the content that’s already present on your website or take the assistance of our experts to conduct proper research and how you would want to write down the content for your website. Know more about this in detail by reaching out to us!
A website’s content backup is nothing but HTML markup text that defines the formatting, text layout, anchor links, and much more. It plays an important role as Google crawlers look for sorted content and keywords in various aspects of your HTML formatted text. There are various CMS that comes up with in-built HTML formatting. Digital Lime Green will use proper formats to make your content dynamic, well-sorted, and SEO friendly.
With CMS tools, one may not require technical knowledge behind HTML while designing their website, but you still need to understand how they affect the SEO value. For example, your title tag is the most important one so it should include your focused keyword, preferably at the very beginning. Your meta description tag is just like a very short synopsis that will appear on the SERP when users search for it. Header tags are used in sorting out the sub-topics in your content.
Depending on how you use these tags, your SEO score gets affected. Digital Lime Green can help you understand the process and allow effective usage of these tags to improve your overall SEO score. Connect with us to know more about this today!
Domain Authority is a software developed by Moz. It rates your website on a scale of 1 to 100 in terms of visibility across SERPs. You might be doing everything right, and yet your website is not yielding the expected results. Digital Lime Green would recommend using Domain Authority checker to see how your website is actually doing. It predicts how likely your website would be ranked on SERPs.
Using Moz’s Domain Authority is very easy as they have provided various methods to use their tools. Moz states that the software considers 40 factors to calculate the DA score. Backlinking is the most important factor in calculating your domain authority score. A site with a high amount of backlinks from high DA websites is likely to improve your score tremendously. DA score is calculated based on the high ranking websites and hence it can fluctuate when there’s a new peak globally.
The score is supposed to give you an idea about how your website is doing overall, but that does not mean you should solely focus on increasing the score all the time. Understand the right approach with our expert assistance and understand how you can improve the overall quality of your website, not just the score. Connect with us to know more!
Social engagement plays an important role in drawing SEO juice on your website and there are various means to do so. Digital Lime Green can help you understand the best approach to social interactions by designing your website in an engagement-friendly manner. We will help you integrate various useful social media plugins to allow users to interact with your website through their social media account such as sharing, commenting, and so on.
Social interactions can do wonders in influencing your target audience and generating backlinks to your website. The first and most common feature observed around is adding a ‘share’ button. Allow your visitors to share your content on their social media with a single click that has the potential to generate backlinks for your website. Adding infographics is another way you can make your content more interactive, informative, which can be shared by the visitors or other websites to republish your infographics with backlinks.
Understand the methods and the best approach as they should differ based on your target audience and the customers who visit your website. Digital Lime Green experts can assist you in a professional manner to enhance your website’s social engagements. Reach out to us to know more!
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