Grow your business with digital transformation
The new age of digital technology has sprung forth a completely new and endless set of possibilities. This includes entertainment, social influence, the e-commerce industry, marketing, and much more. Where there is a business, there is marketing; and currently, there are millions of businesses on the internet globally. Digital Marketing is simply a form of advertising over the internet using a variety of strategies.
Having rich experience in the field, Digital Lime Green is confident in assisting with all your digital marketing needs. We are aware of all the effective channels for advertising and can utilise them effectively. In Digital Marketing, knowing your target demographic is extremely important. Advertising your products and services to irrelevant customers is a waste of your energy and resources. We will assist you in understanding various approaches in digital marketing to effectively extend your reach and conversion rate.
There are a variety of platforms available for digital marketing. Social media platforms like Facebook, Instagram, Twitter; Advertising platforms like Google, Bing, Yahoo; and miscellaneous content marketing methods like e-books, videos, blogs, and so on. On social media, you may be able to promote your products free of cost through your connections but we advise a proper, paid marketing campaign no matter what platform you are on. Such campaigns are designed to advertise your products effectively based on the target audience and region you have chosen.
There are a variety of advertising campaigns on each platform for all kinds of budgets. Choosing an appropriate budget can do wonders for you in terms of making a profit and the PPC – Revenue ratio. The package you should choose is based on various factors such as your budget, the targetted revenue and your targetted audience. Digital Lime Green can help you launch and optimise an advertising campaign according to your budget. Note that all the content you are advertising across various platforms should have consistency. We’ll also ensure that all your advertising content is transparent and consistent.
Contact us for more information.
Facebook advertising refers to paid advertising done via the Facebook social platform. All you need is a Facebook page for your business and you are good to go. Digital Lime Green can help you understand the approach to launching a Facebook advertising campaign.
Facebook is a giant social media platform that has seen consistent growth in its userbase. Launching a digital advertising campaign on Facebook is very easy. All you have to select the number of days you want to run your advertising campaign, the suitable budget, and the target location and demographics. Facebook’s intuitive campaign builder shows projected results whenever you choose the plan according to your needs. For example, you can choose to run a 3-days advertising campaign for a budget of R100. Facebook will show the estimated reach with respect to your budget and location.
Being experienced in Facebook advertising, Digital Lime Green experts can help you around the campaigns as well as generating analytical reports. Facebook advertising campaigns allow you to see analytical reports just within a click. Connect with us to know more about Facebook ad campaigns.
Facebook bought Instagram for US$1 billion in 2012, and ever since then, Instagram is running under the banner of Facebook. Today, having over a billion users, Instagram has become one of the top social media networks globally, and an opportunity for businesses to extend their reach. Digital Lime Green can help you understand the approach to launching your Instagram campaign with ease.
Instagram campaigns come in various forms, such as photo ads, video ads, story ads, and many more. You can customise your digital marketing campaign based on location, demographics, and user-stated interests and behaviours. Instagram ads are all about images and videos. People on Instagram expect to see creativity and inspiration from Instagram posts. Digital Lime Green follows creative digital marketing practices on Instagram. We can design your advertisement with selective key phrases, attractive images, and/or sleek videos to make it impactful.
Digital Lime Green can help you select the campaign package according to your needs. Instagram allows advertising through mobile devices and tablets only, making it a very good medium to reach mobile-based users. Connect with us to know more about this service!
The number one search engine on the internet, advertising with Google has been proven extremely effective over the past years. Google’s evolution as a search engine and a digital marketing platform over the past decade has made it a very effective platform. Run a successful ad campaign with the help of Digital Lime Green and extend your reach today.
There are two major ways of advertising your product on Google. Search network means your ad campaign will react certain keywords and make its appearance on the engine’s search result page. This is great in terms of gaining better traffic and revenue on your site. The display network will allow your ads to appear on Google related websites as well as third-party websites that are affiliated with Google Ads programme. These ads may be in the form of images, videos, banners with catchphrases or slogans. There are two methods in utilising your budget for these ad campaigns, PPC (Pay Per Click) and vCPM (Cost Per Thousand Views).
There are various strategies involved with the Google Ads platform. Connect with us to understand the best approach to make your Google Ad campaign successful.
Linkedin is a social networking platform made for professionals and business-oriented people. Digital Lime Green can help you set up and launch your campaign on the platform. As Linkedin is a professional social platform, we would suggest only selective business models to advertise there. There are better platforms to advertise if your business sells consumer goods.
This social platform allows you to carve out your digital marketing campaign based on three major factors: awareness, consideration, and conversion. Linkedin also allows choosing target location and demographic, time and duration to run the campaign, and the appropriate budget. Linkedin claims in their statistic that 4 out of 5 users are interacting with some kind of ad.
Digital Lime Green can help you launch your advertisement by selecting the right approach to the target demographic based on your budget. The Linkedin demographic manager provides over 20 options to allow accurate ad targetting. Get more information about this service by contacting us today.
Adroll advertising allows small and medium businesses to grow their business to a new height with a very minimal budget. Digital Lime Green can help you advertise through Adrolls advertising platform. Adroll allows effective demographic targetting across various websites through display ads, even to the corners of the internet Google Ads cannot reach.
AdRoll works on the CPM (Cost per thousand impressions) model. You can set your budget and duration to execute your AdRoll campaigns. With their ROAS calculator tool, Adroll allows users to foresee the time and budget required for their desired reach and estimated return. You can also access more features such as email marketing, ad personalisation, audience management, performance tracking and much more. Check out their plans here. Note that these plans are complementary to Adroll’s main advertising CPM campaign, which has its separate cost.
With their customisable, dynamic ad campaigns, Digital Lime Green provides services in launching your AdRoll campaign with ease. Take advantage of their various tools to make your ad appear unique and extend your business beyond Google Ad’s reach. Connect with us to know more!
A digital marketing platform for a particular niche, Feathr is excellent as an advertising platform if you are planning or hosting large events. Digital Lime Green can help you set up campaigns through Feathr according to your goals and budget. Remember that Feathr is an expensive platform so you have to manage your budget accordingly and calculate your returns before you decide to invest in their ad campaigns.
Feathr is effective in digital marketing as its ads follow various targeting methods such as geofencing, e-mail advertising, keyword advertising, and lookalike audiences. They allow you to target a social media audience to extend your influence. They also help you in bringing back your old visitors by methods such as retargeting. This will help in building a completely new audience as well as keeping your old audience engaged with your business. To understand your budget and return ratio, you can use their ROI calculator to get personalised estimations.
Digital Lime Green will not only help you set up the appropriate channels for your campaign but also provide a proper analytical report. This way you can keep track of how your advertisement is doing. Connect with us to know more!
Digital Marketing Strategies
Understanding and plotting your digital marketing strategy has a direct impact on your reach, budget spending, and the returns you earn. Digital Lime Green understands the importance of flexibility behind planning strategies and we will help you in understanding and launching your ad campaigns based on these factors.
The most commonly observed strategy is a PPC strategy. In PPC, you only pay a fee to the advertising platform when a user clicks on your advertisement. The second most highly practised strategy is social media marketing. Taking advantage of billions of social media users, this advertising strategy has proven incredibly effective.
Did you know that SEO also plays an important factor in advertising yourself? SEO, when done right, can generate organic leads and conversions on your website. There are many more strategies to help you grow your influence.
Digital Lime Green can help you build a strategy based on your business model, needs, and budget. We will also help you understand whether your strategy needs a change or optimisation and will assist you accordingly. Connect with us to know more about it today!
Content marketing is a newly emerging digital marketing strategy that has been helping businesses to grow by taking a different approach. Digital Lime Green can help you in writing and providing quality, valuable and relevant content for your business that will help you build up a definitive audience and drive profitable customer actions.
Content marketing focuses on promoting relevant information about the products and services you are offering. It is never about offering a sales pitch. It rather focuses on the importance of the relevant services or products. This approach is favoured by many as it provides information rather than slapping the ‘buy this because it has a discount’ pitch. Content marketing subconsciously generates the importance and value of your product in the readers’ minds. Content marketing is curated, has quality content, attractive elements such as videos, images, or sounds, or statistical data.
A content marketeer regularly focuses on updating their blog and cares about social interaction through their social media platform. Digital Lime Green will help you in the process of generating a definitive and highly convertible audience. We’ll also perform SEO to make sure your content appears in the search engine results effectively. Connect with us to know more!
Search Engine Optimisation (SEO)
Digital Lime Green offers Search Engine Optimisation as a core part of the advertising services we offer. Search Engine Optimisation or SEO refers to the practices that are used to improve your visibility and index ranking across a variety of search engine results. With SEO, you can generate organic traffic, which refers to generating ‘free’ traffic by making yourself appear on top of search engine results.
There are many aspects that play a role in maintaining your SEO score, which includes targeted keywords, H1 optimisation, title, metadata of the page, alt-text on images and many more. To make your business perform well in the long run, SEO optimisation is a must. There are many SEO tools around such as Yoast SEO to help you understand SEO better and optimise accordingly. Digital Lime Green can help you utilize these tools and help you tweak your content.
As a prime factor in generating organic traffic, SEO plays an important role in digital marketing. There are practices that solely focus on increasing visibility and generating traffic without any regard for customer experience. We do not follow blackhat practices and keep your reputation intact. Contact us to know more today!
Social Media Management
Social media management refers to managing your social media presence to gain followers, increase conversion rate, and overall revenue. Digital Lime Green will effectively help you in managing your social media pages, creating and optimising sponsored content to advertise, and curating quality and engaging content to the target audiences.
There are numerous social media platforms available online. Firstly, you have to consider which platforms are trending in South Africa. You would want to consider opening a WhatsApp business account for your business promotion or start a Facebook page to build up your audience. This matters unless you have a business in a specific niche that requires some targetted audience that might be using a different social media platform altogether.
We will help you create posts and also provide statistical data on how your posts are doing in terms of reach – such as likes, page/link clicks, engagement, comments, and conversion rate. Planning a digital marketing strategy through social media is equally important and we will help you with that based on your requirements and revenue goals. Connect with us to know more about this!
Social Media Strategy
Digital Lime Green can help you plan out a good strategy to extend your influence on social media. Knowing your target audience along with your business goals and budget will help you strategize. Social media strategies take extensive market research, knowledge about trends, demand on the market, general social and cultural life of your target audience.
People come to social media for various purposes, but seeing advertisements may not be one of them. You should understand your target audience based on the criteria such as age, location, typical job title, interests, and so on. Knowing your demographic is the core part of strategising your influence. The content you create on your social media should be informative, interactive, yet creative. Use elements like funny videos or memes if they are relevant to your product. Knowing your competition is also very important!
Digital Lime Green will help you throughout the process, analyse the strategy performance, and advise on the various digital marketing strategies for social media to promote your business. Contact us today to know more about how you can grow your business!
Your logo is your brand identity and it can create a great impact on your visitors and customer. Digital Lime Green can design an aesthetic logo that will resonate with the products and services you offer.
A logo is a combination of pictorial symbols and creates a unique identity in the competitive business world. A good logo helps in creating impact, is memorable, and helps to build brand loyalty. As your business grows, your logo gains reputation. And along with the reputation, it also becomes a symbol of representation of all the good practices you carry out in your business.
The modern world calls for simple yet abstract and creative logos. We can help you create logos based on your needs, the type of business you are conducting, and the products you have to offer. Contact us to know more about this service!
Don’t follow only text and image-based digital advertising practices. People in 2021 spend more time watching videos than reading descriptive texts. While text ads or image ads are still effective, having a video advert explaining your brand, product, or services is much more effective. Digital Lime Green can help you in making professional, informative, or creative explainer videos.
Viewers remember better from what they have watched than what they have read on the internet. Videos have a better chance of user interaction and even conversion and they will certainly remember your business for a while if your ad was interactive, funny, and had cultural references along with your product advertisements. Having a video as an advertisement or explaining your products and services has a better chance of increasing your SEO ranking.
A video is more interactive if you include subtitles in it. It provides accessibility to the people who watch videos silently or are physically disabled. Digital Lime Green will design your explainer video according to a script that stays true to the theme of your brand. This will make your video more effective. Reach out to us to know more about this service!
Google Search Console
Keep an eye on how your business website is performing on Google Search. It is your all-in-one place to keep track of the performance, generate analytical data, and fix issues that are downgrading your performance. Digital Lime Green helps you maintaining your website with the help of Google Search Console.
The console helps you in generating a detailed analytical report for your business, which will help you understand the traffic from Google. Getting statistical data about such information will help you correct your approach in running your website. This will help you optimising your content and improve your overall strategy. Google search console also helps you in manually submitting your sitemap and individual URLs for indexing purposes.
Google Console is a very effective tool to maintain and improve your digital marketing strategy. Digital Lime Green can help you manage your website through this tool. Connect with us for more information about our service!
Paid advertising is the most common strategy used by digital marketers. There are many options catering to all kinds of budgets across various social and advertising platforms. Digital Lime Green can help you in generating leads based on your business model and goals, target audience, and geolocation.
Paid advertising incorporates many methods but the two most famous methods are PPC and CPM. PPC stands for Pay-per-Click where the advertiser pays the platform a fee every time a user clicks on an advertisement. It is an effective strategy as you are only paying for the traffic generated through your advertisements. CPM stands for Cost per Thousand Impressions, which means the advertiser has to pay a certain amount to the platform for impressions their ad generates. There are also plans that include duration-based ad, banner ads, subscription-based ads, and many more.
Understanding your budget, and your target audience is really important before you launch your digital marketing campaigns. Digital Lime Green will help you select and launch your ad with the best possible plans based on your requirements. Contact us to know more!
In simple words, branding is what will make your business stand out in the competition. Branding is not just the logo or the name of your business, it’s much more than that. Digital Lime Green can help you with building your brand.
Branding requires consistency in your business practices. Make sure the services and products you are offering have a consistent quality. The more you improve the quality, the better. Customers value quality services and products they receive from a business. This leads to the next step that is trust-building. Providing your customers with a consistent service will help in reinforcing the trustworthy image of your brand. Also, your customer support system can do wonders in maintaining your reputation. You would want to practice customer-oriented business practices while managing a steady flow of profit.
Digital Lime Green will help you in understanding the best practices online to help to build your brand. We will also help in maintaining a quality reputation so that your brand continues growing steadily. Contact us to know more about this.
Digital Marketing Courses
Digital Lime Green provides excellent Digital Marketing Courses to our clients. We have curated a few Digital Marketing courses through our experience in website design and digital marketing. Our courses are designed around the latest digital trends, user behaviours, and best practices.
It is necessary to keep up with the latest trends and always evolving knowledge. Digital Lime Green understands that corporates are always looking to enhance their knowledge in the industry. We offer fully updated, relevant Digital Marketing courses. You can buy a Digital Marketing online course, which will be a self-paced course consisting of video tutorials, demo practical kits, infographics, and much more. If you need a personalised course, we also take special requests. Our short, personalised courses will have 100% live interactive sessions and can be arranged when your team has availability.
Contact Digital Lime Green today and get highly professional digital marketing courses from a qualified professional. Furthermore, you can read the topics we cover in our Digital Marketing courses here.
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