E-commerce Website Design

Helping grow your business from the start

Digital Lime Green offers expertise and support in making your eCommerce website simplified, attractive, and functional – all uniquely personalised according to your business needs. Your e-commerce website design matters if you want to improve engagement and conversion rate. With our enriched experience, we feel qualified and confident in assisting you with designing your e-commerce website. We shall apply all the best practices related to the design such as an attractive, simple, product/service-oriented layout, improved functionality, and relevant, attractive images or videos and more. Take a look at some of our works here.

Your e-commerce website allows user to interact, browse, and purchase or sell goods and services electronically. The purpose behind an eCommerce website should focus on encouraging the visitor to interact with your business and make a transaction. Your website revenue is directly proportional to the conversion rate. Conversion rate refers to the percentage of visitors who would complete a desired action on your website.

Poor design refers to the unnecessary banners, distractive advertisements on your e-commerce website, unnecessary animated flashy text or images, and unnecessary and irritating pop-ups. This ruins a visitor’s experience by diverting their attention from the actual product or the service they potentially want to consider purchasing from you. We will ensure that such mistakes are avoided and corrected whenever necessary, maintaining the design well-focused on your products and services.

There is no common or ideal type of e-commerce website design. You may let your creativity on the loose as you consider a personalised and unique design approach that matches your brand, the logo (especially in terms of the colour scheme), and the products and services you are aiming to offer. We will also focus on responsive design for your website, making it easier to access from any platform.

Connect with us and get the best services and assistance in opening your e-commerce website today!

“While the goal of such a (e-commerce) business model is to market their products/services and maximise profit/shareholder value by allowing transactions online with another party, organisations that incorporate such technologies still need to have a sense of what proportion of their business will be online, their target audience, their value proposition, and most importantly, the path for delivering maximum customer value (Krishnamurthy 2003).”) 

Online Shopping

Online shopping simply refers to the customer buying products and services from your e-commerce website. Digital Lime Green will help you set up your e-commerce website effectively, manage your products as per the requirements, and set up and manage your payment gateways. Online shopping is becoming the new common in this age of digitisation, and to keep your business in the game, you must own an online store!

Online shopping has become the most effective form of generating revenue for businesses. Being able to browse and/or purchase products at your convenience, at affordable shipping rates, and instant checkouts have made shopping really simplified and easy. A variety of goods and services are available online nowadays, including basic goods such as vegetables, milk, meat etc or even the most expensive goods such as jewellery.

The experts at Digital Lime Green will help you understand and set up your online shop based on your business model and budget. With our services, we ensure that customer engagement will be hassle-free, providing you with a better conversion rate. We will also help you in maintaining the content, functionality, and security of your website at an affordable price. Contact us to know more today!

online shopping
wordpress and woocommerce

WordPress and WooCommerce

With our expertise in WordPress and WooCommerce, Digital Lime Green can assist in all your WooCommerce setup needs. We understand the importance of a well-designed e-commerce website, and we assure complete assistance in designing and managing your store according to your requirements.

WooCommerce is a free WordPress plugin that empowers the e-commerce functionality of your website. You can install this plugin hassle-free and with no specialised knowledge of languages such as HTML or CSS. Currently, WooCommerce is empowering ~25% of the global e-commerce websites. It is an ideal plugin for a small or medium-sized company that has a limited budget for managing its website and online presence.

We’ll help you choose the best layouts and themes suitable for your products/services and your brand. There are plenty of themes to choose from, both in the free and premium range. We can also help you set up a stylish and modern customised theme for your store. This requires some technical knowledge.

Furthermore, we will ensure the functionality of the plugin and make sure it is responsive. This is important as this affects the overall conversion rate on your website, which affects the overall revenue. Contact us for more information today!

Conversion Rates

Your e-commerce website design is extremely crucial in improving your overall conversion rates. Digital Lime Green understands website design trend and the psyche behind a customer’s interaction with an e-commerce website. Take advantage of our expertise at a fair, competitive market price; improve your revenue, and grow your e-commerce website to a new height!

Conversion refers to those visitors who visit your website and make a Call-to-Action (CTA) decision. Conversation rate compares the ratio between visitors who just browse your website v/s the visitors who make an actual Call-to-Action decision, whether it is about buying your services or products. These conversions are important, as they directly affect your digital revenue.

Various factors affect conversion rates. But two most commonly known factors are e-commerce website design and responsive layout. The e-commerce website design has to be simple, straight to the point, and attractive enough to engage customers into considering your services. Responsive layout is related to the functionality of your website and the loading times. We can assist you to improve these factors to increase the overall conversion rate. Contact us for more information today!

conversion rates
payment gateway

Payment Gateway

One of the most important aspects of running a successful e-commerce business is having a secure, convenient payment gateway. Digital Lime Green offers you the best gateway choices in South Africa such as Yoco, Finteq, and so on.

WooCommerce has plenty of payment gateway extensions. Choosing the right payment gateway matters as not every gateway may be available in all countries. PayFast and PeachPay are the two most popular gateway options in South Africa, allowing users to make hassle-free payments with just a few clicks. You do not need a medium like a credit card to make payments through these portals. Both extensions are available for WooCommerce. We’ll collaborate with the gateway providers to ensure that your payment service stays running 24/7.

Furthermore, Digital Lime Green can also help you manage all the payment gateways on your website. Our experts will help you manage the security and integrity of your e-commerce website and connection with the payment gateway so you can conduct your business without worrying about receiving payments. Contact us to know about how we can manage the payment methods!


Every e-commerce business needs a shipping partner to actually deliver its products to the customers. Digital Lime Green will assist you in setting up your e-commerce website with shipping partners in South Africa such as TheCourierGuy and Collivery. A fast and affordable shipping method can help your customers purchase products with ease and reduces the cart abandonment rate.

Customers prefer reasonably fast and affordable shipping of the products they have purchased. Although products are often shipped with affordable shipping charges, some customers are also willing to pay more for faster delivery of their products. Whether you want to provide a particular shipping method, or any shipping method at all completely depends on the type of e-commerce business you are running. For example, any digital products such as music albums, movies, video games, e-books etc. do not require any physical shipping method.

Integrating express shipping and/or international shipping depends on your budgets and the audience. For example, a business that rarely gets orders internationally may not want to consider setting up an international shipping gateway on their e-commerce business. We can help you understand the right shipping methods for your e-commerce website. Contact us to know more!

product management

Product Management

Digital Lime Green can help you understand the right approach to product management with our expertise. We can help you sort and manage all of the products offered by your e-commerce website. Furthermore, we can update them as per your request. Or we can guide you throughout the process if you wish to do so by yourself. Make product management easy with our assistance today!

You may have read about e-commerce product management on the internet before. Digital Lime Green helps in uploading, sorting, and maintaining the database of your products or services online on your e-commerce website with ease. We’ll promptly update any database requested from our end, or guide you throughout the process of updating your own database. It is really necessary as a customer would not want to see a product that is no longer offered by your company or so on.

A well-sorted online marketplace helps to establish a trust factor within your visitors’ mind. Not only that but also it helps to navigate the site easily. Proper product management improves the overall impression of your website. Contact us to know more about this today!

Cart Abandonment Recovery

Digital Lime Green can help you set up a Cart Abandonment Recovery system for your e-commerce website with ease. We will assist you in reducing the cart abandonment rate well as designing the email template to be used by the system in these situations.

Cart Abandonment Recovery is a system that comes into play when a customer puts some items in the cart but doesn’t proceed with payment, for whatever reasons it may be. At such times, this system sends that particular customer a reminder through their email, telling them about the specific transaction they had initiated, but never got finished.

Cart Abandonment Recovery is an important mechanism in successfully running your e-commerce website, especially in the terms of maintaining warm customer relations. Knowing that the company cares about your interactions on their website, a customer feels good about the company trying to reach and remind them. It is possible that the customer might have abandoned the transaction just because they forgot or had an emergency. This system allows them to finish their transaction at their own convenience. See how that helps in getting your conversion rate up? Contact us to know more about this today!

cart abandonment recovery
woocommerce extensions

WooCommerce Extensions

Although WooCommerce is a plugin itself, there are various extensions that will help you enhance the experience. Take advantage of our expertise and choose the best extensions for your WooCommerce website. Whether it is a social media integration or tools that help you in analysing the performance of your business overall, we can do it all!

WooCommcerce is good but its extensions are what makes it a great choice to launch an e-commerce website. It allows you to integrate many useful functions for your e-commerce website, even if you don’t have any background knowledge on designing tools or programming languages such as JavaScript, CSS, or HTML. Even in the free extensions, the choices are pretty diverse for you to choose from.

As there is a vast library of extensions, it might get overwhelming for you to choose the right ones. A barrage of unnecessary extension may do more harm than good to your e-commerce website. It may cause unnecessary clutter or decline in overall functionality, which may harm the user experience. Allow us to choose and optimise the best extensions for you. Contact us for more information today!

eCommerce Website Management

Digital Lime Green also assists in making your e-commerce website maintenance stress-free. Focus on other important tasks to grow your business; you are leaving your website in the right hands. From registering a domain to database optimization, we can do it all. We will take care of your day-to-day e-commerce website maintenance needs to provide you with a carefree environment to develop your e-commerce business.

E-Commerce website maintenance simply refers to checking your website regularly for mistakes and errors and keeping the content updated and relevant. We will keep track of all the day-to-day functionalities of your e-commerce website such as payment gateways. We’ll also cooperate with the hosting services to ensure that your website stays online, allowing you to make maximum profit out of your e-commerce business.

Furthermore, we can also manage your plugins, extensions, content management, and upgrade SEO whenever necessary. We also would want to get rid of any potential malware if there are any. Ensuring all these not only will improve customer engagement time and conversion rate, but also improve your overall index ranking with search engines. Get the best possible service from our experts; contact us to know more today!

eCommerce Website Management
advertising integration

Advertising Integration

In order to achieve greater visibility, and leads on your website, a business has to utilise multiple advertising channels while maintaining consistency in the products and services you have to offer. Digital Lime Green can help you understand the right advertising channels for your e-commerce website.

Integrated advertising has shown effective results in generating leads, improving engagement time and the conversion rate for e-commerce websites. Have you ever felt like a product is following you around the internet through various websites you are visiting? Did you look for the exact same or similar product recently? Then congratulations, you just experienced what integrated advertisements can do.

It is done in order to promote your brand, your products and services. The crucial part is to maintain consistency in the data across all the platforms you are advertising on. This process helps to establish credibility as the uniformity helps to underline how serious of a business you are. Improve your credibility, visibility, engagement time, and conversion rate with our expertise. Contact us to know more about this today!

Google Shopping

Google Shopping allows you to list your products through the Google Shopping portal. Consumers can google search for your product and google shop can display products from your store. Digital Lime Green understands the importance of extending your advertising reach, which ultimately leads to engagement with your website with a high possibility of conversion, especially if your prices are competitive in the market.

Google Shopping allows you to extend your potential reach to a particular region or even worldwide. Your product will be featured on Google Shopping. Offers on Google Shopping are rated based on the keywords, relevance to the product, and other Google activity. Google receives a commission on each product sold on Google Shopping as well as whenever your advert is clicked. Google Shopping also allows you to filter products by price, product, category, and brand.

Google Shopping ad campaign functions similarly to Google Adwords where you have to pay per click or per thousand impressions. With our expertise, you can understand the best approach to make in successfully running a Google Shopping campaign. Contact us to know more!

Google Shopping
facebook shop

Facebook Shop Integration

Facebook Shopping allows you to integrate your e-commerce store through your Facebook social media page. We, the people of Digital Lime Green, understand the importance of social media presence for any website that wants to grow its visibility and revenue. We will personally assist you in setting up your own store and manage it as per your requirements.

Facebook Shopping is basically a replica of your e-commerce website store on Facebook. Consistency of product data is a must to maintain the credibility of your Facebook store. The store will help you to list all the products you are offering, allowing the user to explore and make easy purchases if they are interested. This Call-to-Action (CTA) will redirect this traffic directly on your website, requesting necessary information such as an address, email, contact numbers, method of delivery, and payment gateway information from the user. Ultimately, this helps in bringing conversion to your website straight from a social media platform.

Creating a Facebook Shop is free. Facebook also allows integration of your products from your e-commerce website to Instagram, making it a highly convenient tool as these two social websites are the most popular across the globe, including South Africa. Contact us to know more about this process!

Customer Attitudes

We believe that a customer’s attitude depends on their first impression of your e-commerce website. The average time of engagement on your website has a direct impact on your conversion rate. With our expertise, you will observe the improvement in the average engagement time on your website.

Customer or Consumer Attitude refers to the psychological reaction a customer shows the moment they visit your website. Their first impression majorly depends on how your website looks overall.  Sleek, modern, yet simple design, absence of intrusive banners, popups, simplified display of your products and company profile are some good features of an e-commerce website. With the right extensions and proper placements, your e-commerce website is going to form a good impression in no time.

Aesthetically pleasing e-commerce websites and well-structured information help in establishing the credibility of your products. It shows that the business really cares about its representation. Psychologically, that plays an important factor. Such customers are likely to engage longer with your website and potentially make a Call-to-Action (CTA) decision which refers to customers interacting with your e-commerce website willingly and buying your services, or products. Contact us to know more about how you can understand and achieve better revenue!

Website Maintenance
Behavioural Intentions

Behavioural Intentions

Digital Lime Green understands the importance of behavioural intentions well. We always design our clients’ e-commerce websites with the consideration of a customer’s psyche. Our goal is to provide customer-friendly e-commerce website designs to make sure your business grows. Tell us how you need it to be done and get expert advice on the matter.

Behavioural Intentions refer to the way a customer would interact once they get an impression of your website. As an e-commerce business website, you would want your customers to be engaged more on your website. Easy navigation, well-written product descriptions, and quality functionality of your website can ensure good engagement. If your e-commerce website makes a good first impression, there is a good chance that a visitor is going to spend more time. This increases the possibility of a better conversion rate, which makes them want to interact with your website more.

Simplicity is great when it comes to running an e-commerce business. Customers want your business to focus on its point. Keeping your e-commerce website modern and simple will help your customers understand your products or services better.

Get in-depth insight on this psychological aspect with this Research Paper. Know more about this by contacting us today!

Get In Touch