Linkedin Single Image Advert Specs
James Edward Anthony
Content Writer
Design Recommendations File Type: jpg or png File Size: 5 MB Image Ratio: 1.91:1 (horizontal, desktop and mobile) 1:1 (square, desktop and mobile) 1:1.91 (vertical, mobile-only) Text Recommendations Ad name (optional): 255 characters Headline: 70 characters Introductory text: 150 characters Description (LAN only): 70 characters. Only required if using LinkedIn Audience Network (LAN). Technical Requirements File Type: jpg or [...]
Design Recommendations
File Type: jpg or png File Size: 5 MB Image Ratio: 1.91:1 (horizontal, desktop and mobile) 1:1 (square, desktop and mobile) 1:1.91 (vertical, mobile-only)
Text Recommendations
Ad name (optional): 255 characters Headline: 70 characters Introductory text: 150 characters Description (LAN only): 70 characters. Only required if using LinkedIn Audience Network (LAN).
Technical Requirements
File Type: jpg or png File Size: 5 MBHorizontal / Landscape Minimum: 640 x 360 pixels Maximum: 7680 x 4320 pixels Recommended: 1.91:1 - 1200 x 628 pixelsSquare **LinkedIn recommends this aspect ratio for best performance on CTR. Minimum: 360 x 360 pixels Maximum: 4320 x 4320 pixels Recommended: 1:1 - 1200 x 1200 pixelsVertical Minimum: 360 x 640 pixels Maximum: 1254 x 2400 pixels Recommended: 1:1.91 - 628 x 1200 pixels 2:3 - 600 x 900 pixels 4:5 - 720 x 900 pixels
Call To Action Options
Apply Download View Quote Learn More Sign Up Subscribe Register Join Attend Request Demo
URL Requirements
Landing page URL: Required URL prefix: http:// or https:// URL characters: 2000 characters for destination field URL
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