Google AdWords is the most popular preference when it comes to advertising your products or business online
Google AdWords is the most popular preference when it comes to advertising your products or business online. The budget and strategy flexibility and compatibility with various monitoring and analytical tools make Google Ads a highly efficient platform. With how popular the Google search engine is, Google advertisements have the potential to achieve maximum reach and generate a high rate of return on investment (ROI). Digital Lime Green can help you in excellent planning and executing your own Google advertisement with this service package.
There are three main types of Google Ads: Search Network Campaigns, Display Network Campaigns, Video Campaigns. Search Network Campaign is where your advertisement appears in the search engine result when relevant keywords are being searched. Display Network Campaign consists of your banners or images appearing on third-party websites affiliated with Google Ads program or Google websites such as Youtube or Gmail. Video Campaigns are specifically launched with Google partnered video and streaming websites or on Youtube. Furthermore, there are also shopping campaigns or mobile app related campaigns.
Setting up a Google Ads campaign is easy. All you have to do is select your monthly budget, a region and demographic to target, select appropriate keywords and consider how do you want to pay for them. Google has two ways of charging you for running an advertisement through their platform: CPC (Cost per Click) and CPM (Cost per thousand Impressions). You can bid on your desired keywords and for specific actions. For example, if your main goal is just to promote your name and branding around the internet, then CPM would be a smart option for you.
With the region and demographic settings, Google Ads will help you target your advertisements to the right audience. The ‘right audience’ is also selected based on their internet activities. A user’s internet activities are used to determine their conversion probability towards your ads. With the vast popularity and the complex, intuitive algorithm of Google Ads, your budget is sure going to be invested in a profitable place.
With Digital Lime Green, you get our expertise in planning and executive an effective Google Ad that will help you grow your business overall. Connect with us to know more.
Google Display Ads
Have you ever noticed a random website having Google advertisement banners? Or before you start a YouTube video? These are some examples of Google’s display ads. They can help you promote your business to your target audience when they are browsing websites, using a mobile app, watching YouTube videos and so on. With Digital Lime Green, you will be able to select the right campaign for your advertisements with ease.
Google Display Ads have a broad reach and a variety of options are available to configure your advertising campaign. It can help you to promote your brand or generate more sales for your business. Your ad will continue running according to your monthly budget cap and you only have to pay when your advertisement actually achieves a goal you have set. You can target the right audience with appropriate keywords, demographic, regional settings, and remarketing. Make full use of Google Ads’ flexibility and intuitiveness and let your target audience notice your business.
Digital Lime Green offers our full-fledged assistance in providing you with the best strategy based on your budget and requirements. Contact us for more information!
Google Search Ads
Google Search Ads refer to the Google Search Network, where your advertisements appear directly on the Google search engine result page. These ads appear based on the keywords you have chosen and that are being searched by internet users on Google. With relevant, high performing keywords, your ads will appear on the top of the search engine page. This is a great way to redirect potential audience directly to your website. Make sure your website does live up to the keywords you have chosen as your website should be able to satisfy their requirements and needs.
With Digital Lime Green, you get a good keyword strategy for the Google Search Ads campaign. Even though you can choose a region, demographic, behavioural traits and interests for your target audience, a keyword strategy is very important. Your keyword should be able to define what your business or ad is all about. There is huge bidding competition in choosing appropriate keywords for your search ad.
Digital Lime Green will be experimental to choose an appropriate keyword strategy for your Google Search Ads. Connect with us for more information.
Google Shopping Ads
Google Shopping Ads are especially beneficial to you if you are a retailer. With this platform, you can advertise your inventory with sales campaigns, boost traffic on your website or in your local store, and generate high-quality leads. You will need a merchant centre account, which is basically your Google account. Through that, you can create your campaigns and increase your overall visibility. Digital Lime Green can guide you throughout the process for a good campaign strategy to generate more revenue on your website.
Your campaign will display the product image, product title, price tag, and store name. Keep your ad transparent as they are going to buy or browse what they are seeing on your advert. Google Shopping Ads use product attributes instead of a keyword to generate leads on your campaign. You can feature your product description directly into the ads to allow users to make a well-informed decision. Also, you can make multiple products appear at once with Google Shopping Ads, allowing you to advertise your inventory broadly.
The right shopping ads strategy will bring you quality leads. Join hands with Digital Lime Green to get a personalised campaign strategy. Contact us for more info.
Remarketing Google Ads
Remarketing refers to advertising to the audience that has previously connected or interacted with your website or mobile application. With this strategy, they are constantly reminded about your existence. Furthermore, if they had a good experience with you, they are likely going to be converted instantly again in the case that they need your services again. Remarketing is also a great way to promote brand loyalty. Digital Lime Green can help you come up with effective remarketing strategies that will help your online business in generating quality leads.
The best thing about Google’s remarketing platform is the flexibility of choosing your audience. It allows you to focus on a specific group based on their activity history or you can broaden your search. Your goals define your strategy, hence it is very important to know what do you exactly want to achieve with remarketing. Remarketing will prioritise anyone who has interacted with your website previously and show them ads on Google or Google-partnered websites. Just like other ads, remarketing also includes automated and manual bidding and you may set your goals to see and experiment around performance vs cost-effectiveness.
Digital Lime Green can help you with a personalised Remarketing Google Ads strategy. Contact us for more info.
Google Local Ads
Gone are the days of billboards, posters, and flyers to advertise your business locally. Now, Google’s Local Ads is the answer. With Google Local Ads, you will be able to connect with the people who search on Google for the services you have to offer. The good thing about running a local ad is that you only pay when a customer clicks on your advertisement and goes to your website. Digital Lime Green can help you in setting up a local ad based on your requirements.
Google’s Local Services Ads is a great way to promote your business in your locality and generate better leads. With this, you can get more visitors to your physical office or store, or your online business. More visitors and/or enquiries from your customers equal to increase in potential revenue. The beauty of localised ads is that your business can also appear on the Google Map if searched through, which provides all the necessary information.
Google Local Ads have their own personalised strategies to make it effective. Contact Digital Lime Green today and take advantage of our expertise in running your own local ad.
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