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It was around 1995 that SEO (Search Engine Optimization) was born. Almost 20 years old! Sure it has had its own share of evolution in these two decades. It is way more mature and popular than it used to be in the early 2000’s. It tops the priority list of most of the Fortune 500 Companies.
No wonder it has its own share of critics. It has become one of the key features for companies trying to make an identity online. Many small scale businesses have run out of business, thanks to the incompetency in SEO. Larger firms have faced the wrath too, reason being their lack of mobile readiness.
SEO is often called a Fish market due to the unrelenting noise and saturation. Nevertheless, its accentuated demand calls for more and more SEO professionals to help the needy.
So we are here to provide you all the nitty-gritty regarding SEO. Before trying to make a career out of it, you obviously need to be well aware of the concept.
SEO is Universal
SEO is the yin and yang of the digital marketing world. It is an unmatched synthesis of data and technology, analysis and insight, creativity and adroitness.
A good SEO won’t just worry about tags, he will hunt for data on product margins, user interface and conversion quality. Learning Black Hat Tactics is not shame. You need to be a ‘Know it all’ to understand the fair and dark side of this profession. However, refraining from such practices is what would make you a true SEO.
SEO is Collective
If you aim at being a sound SEO, never take things at face value. If a title of 68 characters works for Mr.A to attain maximum click-through rate, it doesn’t mean that the same will do wonders for you or your client.
Focus on creating. Don’t waste too much of time in testing. You will end up wasting your time or even losing a client. Therefore, instead of spending too much time on testing, collaborate with fellow SEO’s.
Thanks to the wave of social media, you can locate plenteous SEO’s on Facebook and Twitter. In the era of globalization, the clock never sleeps. You can find an SEO any time of the day.
SEO is Marketing
What is marketing? It’s a continuous process of trying to outshine others in competition. SEO is marketing in its essence, in that it makes people’s lives a lot easier and less problematic.
SEO helps those who help themselves. The irony of this concept is that the more things evolve, the more they stay the same. At the end of the day, if you are doing fine in your field, creating new things or selling something amazing, Consider SEO on your side.
SEO is Planning
Be critical in your approach. Judge the product/service adroitly; whether it is really what people demand. Think about how you will benefit your client from your latest technology.
Be futuristic in your thought process. Google Glasses and iWatch are just a beginning. Experience Organization on Pinterest and Facebook have overtaken search engines. Soon, getting ahead of the edges of websites will also be a child’s play.
Being well-informed about these updates. Give the client a bang for his buck. This way, you will have an edge over your counterparts in dimensional thinking.
SEO is Congruity
Besides being able to get a decent number of links or including the common keywords an agreed number of times, add relevance to the website.
The rising amount of competition in every sphere of economic activity makes it acutely difficult to stand out of the crowd. Choose your weapons, be it client-loyalty or superior quality. The products you produce shouldn’t just be mobile-readable, they should be mobile-friendly too.
SEO is Annoying
Search engines are the new generation’s Godfather. No matter how much annoyed you are with them, they continue to haunt you with their latest trends and modifications; the ones that you are not allowed to question or rebuke.
So if a search engine offers you a new schema tag, make the most of it. If it tells you to belly dance, do it! You are free to choose your path, ignore its penalties or block its robots. But then, wait for the consequences too. After all, Google doesn’t need you, you need Google.
So question or criticize Google, but in the end, do as it says!
The Bottom Line:
Every system has its own flaws, as does SEO. In the end, don’t forget its power. Marketing is an amazing field. It can get you what you never imagined. Might as well return the favor.