Facebook Detailed Targeting
Facebook has a lot of detailed targeting criteria available on its advertising platform. Knowing what is available can help you create audiences that better achieve your advertising goals. Here is a list of some of the advertising criteria that will give you a good idea of what is available.
Detailed Targeting
- Demographics
- Education
- Education Level
- At high school
- At university
- At university (postgraduate)
- Doctorate degree
- Foundation degree
- High school leaver
- Master’s degree
- Professional degree
- Some high school
- Some university
- Some university (postgraduate)
- University graduate
- Unspecified
- Fields of study
- Schools/Universities
- Undergrad years
- Education Level
- Financial
- Income
- Household income: top 10% of ZIP codes (US)
- Household income: top 10-25% of ZIP codes (US)
- Household income: top 25-50% of ZIP codes (US)
- Household income: top 10% of ZIP codes (US)
- Household income: top 5% of ZIP codes (US)
- Income
- Life events
- Anniversary
- Anniversary within 30 days
- Anniversary within 31-60 days
- Away from family
- Away from home town
- Date of birth
- Month of birth
- Birthday in January
- Birthday in February
- Birthday in March
- Birthday in April
- Birthday in May
- Birthday in June
- Birthday in July
- Birthday in August
- Birthday in September
- Birthday in October
- Birthday in November
- Birthday in December
- Upcoming birthday
- Friends of
- Close friends of men with a birthday in 0-7 days
- Close friends of men with a birthday in 7-30 days
- Close friends of people with birthdays in a month
- Close friends of people with birthdays in a week
- Close friends of women with a birthday in 0-7 days
- Close friends of women with a birthday in 7-30 days
- Friends of newly engaged people
- Friends of newlyweds
- Friends of people who recently moved
- Long-distance relationship
- New job
- New relationship
- Newly engaged (1 year)
- Newly engaged (3 months)
- Newly engaged (6 months)
- Newlywed (1 year)
- Newlywed (3 months)
- Newlywed ( 6 months)
- Recently moved
- Anniversary
- Parents
- All parents
- New parents (0-12 months)
- Parents (All)
- Parents with adult children (aged 18-26)
- Parents with pre-schoolers (3-5 years)
- Parents with pre-teens (aged 9-12)
- Parents with primary school-aged children (6-8 years)
- Parents with teenagers (aged 13-17)
- Parents with toddlers (aged 1-2)
- All parents
- Relationship
- Relationship status
- Civil partnership
- Complicated
- Divorced
- Domestic partnership
- Engaged
- In a relationship
- Married
- Open relationship
- Separated
- Single
- Unspecified
- Widowed
- Relationship status
- Work
- Employers
- Industries
- Administrative services
- Architecture and engineering
- Arts, entertainment, sports and media
- Business and finance
- Cleaning and maintenance services
- Community and social services
- Computation and mathematics
- Construction and extraction
- Education and libraries
- Farming, fishing and forestries
- Food and restaurants
- Government employees (global)
- Healthcare and medical services
- IT and technical services
- Installation and repair services
- Legal services
- Life, physical and social services
- Management
- Military (global)
- Production
- Protective services
- Sales
- Transport and moving
- Veterans (US)
- Job titles
- Education
- Interest
- Business and industries
- Advertising
- Agriculture
- Architecture
- Aviation
- Banking
- Investment banking
- Online banking
- Retail banking
- Business
- Construction
- Design
- Fashion design
- Graphic design
- Interior design
- Economics
- Engineering
- Entrepreneurship
- Healthcare
- Higher Education
- Management
- Marketing
- Nursing
- Online
- Digital marketing
- Display advertising
- Email marketing
- Online advertising
- Search engine optimization
- Social media
- Social media marketing
- Web design
- Web development
- Web hosting
- Personal finance
- Credit cards
- Insurance
- Investments
- Mortgage loans
- Property
- Retail
- Sales
- Science
- Small business
- Entertainment
- Films
- Action films
- Animated films
- Anime films
- Bollywood films
- Comedy films
- Documentary films
- Drama films
- Fantasy films
- Horror films
- Musical theatre
- Science fiction films
- Thriller films
- Games
- Action games
- Board games
- Browser games
- Card games
- Gambling
- Massively multiplayer online games
- Massively multiplayer online role-playing games
- Online games
- Online poker
- Puzzle video games
- Racing games
- Role-playing games
- Simulation games
- Sports games
- Strategy games
- Video games
- World games
- Life events
- Ballet
- Bars
- Concerts
- Dancehalls
- Music festivals
- Nightclubs
- Parties
- Plays
- Theatres
- Music
- Blues music
- Classical music
- Country music
- Dance music
- Electronic music
- Gospel music
- Heavy metal music
- Hip hop music
- Jazz music
- Music videos
- Pop music
- Rhythm and blues music
- Rack music
- Soul music
- Reading
- Books
- Comics
- Fiction books
- Literature
- Magazines
- Manga
- Mystery fiction
- Newspapers
- Non-fiction books
- Romance novels
- eBooks
- Television programme
- TV chat shows
- TV comedies
- TV game shows
- TV reality shows
- Films
- Family and relationships
- Dating
- Family
- Fatherhood
- Friendship
- Marriage
- Motherhood
- Parenting
- Weddings
- Fitness and wellness
- Bodybuilding
- Meditation
- Physical exercise
- Physical fitness
- Running
- Weight training
- Yoga
- Food and drink
- Alcoholic drink
- Beer
- Distilled drinks
- Wine
- Cooking
- Baking
- Recipes
- Cuisine
- Chinese cuisine
- French Cuisine
- German cuisine
- Greek cuisine
- Indian cuisine
- Italian cuisine
- Japanese cuisine
- Korean cuisine
- Latin American cuisine
- Mexican Cuisine
- Middle Eastern cuisine
- Spanish cuisine
- Thai cuisine
- Vietnamese cuisine
- Drinks
- Coffee
- Energy drinks
- Juice
- Soft drinks
- Tea
- Food
- Barbecue
- Chocolate
- Desserts
- Fast food
- Organic food
- Pizza
- Seafood
- Veganism
- Vegetarianism
- Restaurants
- Coffeehouses
- Diners
- Fast casual restaurants
- Fast food restaurants
- Alcoholic drink
- Hobbies and activities
- Arts and music
- Acting
- Crafts
- Dance
- Drawing
- Drums
- Fine art
- Guitar
- Painting
- Performing arts
- Photography
- Sculpture
- Singing
- Writing
- Current events
- Home and garden
- DIY
- Do it yourself (DIY)
- Furniture
- Gardening
- Home appliances
- Pets
- Birds
- Cats
- Dogs
- Fish
- Horses
- Pet food
- Rabbits
- Reptiles
- Politics and social issues
- Charity and causes
- Community issues
- Environmentalism
- Law
- Politics
- Religion
- Sustainability
- Veterans
- Volunteering
- Travel
- Adventure Travel
- Air travel
- Beaches
- Car rentals
- Cruises
- Ecotourism
- Holidays
- Holidays
- Lakes
- Mountains
- Nature
- Theme parks
- Tourism
- Vehicles
- 4x4s
- Automobiles
- Boats
- Electric vehicles
- Hybrids
- Lorries
- Motorcycles
- Motorhomes
- People Carriers
- Scooters
- Arts and music
- Shopping and fashion
- Beauty
- Beauty salons
- Cosmetics
- Fragrances
- Hair products
- Spas
- Tattoos
- Clothing
- Children’s clothing
- Mens clothing
- Shoes
- Womens clothing
- Fashion accessories
- Dresses
- Handbags
- Jewellery
- Sunglasses
- Shopping
- Boutiques
- Coupons
- Discount shops
- Luxury shops
- Online shops
- Shopping centres
- Toys
- Beauty
- Sports and outdoor
- Outdoor recreation
- Boating
- Camping
- Fishing
- Horseback riding
- Hunting
- Mountain biking
- Surfing
- Sports
- American football
- Baseball
- Basketball
- Car racing
- College football
- Football
- Golf
- Marathons
- Skiing
- Snowboarding
- Swimming
- Tennis
- Triathlons
- Volleyball
- Outdoor recreation
- Technology
- Computers
- Computer memory
- Computer monitors
- Computer processors
- Computer servers
- Desktop computers
- Free software
- Hard drives
- Network storage
- Software
- Tablet computers
- Consumer electronics
- Audio equipment
- Camcorders
- Cameras
- GPS devices
- Game consoles
- Mobile phones
- Portable media players
- Projectors
- Smartphones
- Televisions
- eBook readers
- Computers
- Business and industries
- Behaviours
- Anniversary
- Anniversary (within 61-90 days)
- Consumer classification
- Argentina
- People in Argentina who prefer high-value goods
- People in Argentina who prefer mid- and high-value goods
- Brazil
- People in Brazil who prefer high-value goods
- People in Brazil who prefer mid- and high-value goods
- Chile
- People in Chile who prefer high-value goods
- People in Chile who prefer mid- and high-value goods
- India
- People in India who prefer high-value goods
- People in India who prefer mid- and high-value goods
- Indonesia
- People in Indonesia who prefer high-value goods
- People in Indonesia who prefer mid- and high-value goods
- Kingdom of Saudi Arabia
- People who prefer high-value goods in the Kingdom of Saudi Arabia
- People who prefer mid- and high-value goods in the Kingdom of Saudi Arabia
- Malaysia
- People in Malaysia who prefer high-value goods
- People in Malaysia who prefer mid- and high-value goods
- Mexico
- People in Mexico who prefer high-value goods
- People in Mexico who prefer mid- and high-value goods
- Pakistan
- People in Pakistan who prefer high-value goods
- People in Pakistan who prefer mid- and high-value goods
- Philippines
- People who prefer high-value goods in the Philippines
- People who prefer mid- and high-value goods in the Philippines
- South Africa
- People in South Africa who prefer high-value goods
- People in South Africa who prefer mid- and high-value goods
- Turkey
- People in Turkey who prefer high-value goods
- People in Turkey who prefer mid- and high-value goods
- UAE
- People who prefer high-value goods in UAE
- People who prefer mid- and high-value goods in UAE
- Digital activities
- Canvas gaming
- Played Canvas games (last 14 days)
- Played Canvas games (last 3 days)
- Played Canvas games (last 7 days)
- Played Canvas games (yesterday)
- Console gamers
- Early technology adopters
- Facebook Payments users (30 days)
- Facebook Payments users (90 days)
- Facebook Payments users (higher than average spend)
- Facebook access: older devices and OS
- Canvas gaming
- Facebook page admins
- Business Page admins
- Community and club Page admins
- Facebook Page admins
- Food and restaurant Page admins
- Health and beauty Page admins
- Retail Page admins
- Sports Page admins
- Travel and tourism Page admins
- Internet browser used
- Facebook access (browser): Chrome
- Facebook access (browser): Firefox
- Facebook access (browser): Internet Explorer
- Facebook access (browser): Microsoft Edge
- Facebook access (browser): Opera
- Facebook access (browser): Safari
- Operating system used
- Facebook access (OS): Mac OS X
- Facebook access (OS): Mac Sierra
- Facebook access (OS): Windows 10
- Facebook access (OS): Windows 7
- Facebook access (OS): Windows 8
- Facebook access (OS): Windows Vista
- Facebook access (OS): Windows XP
- Primary email domain
- AOL email users
- Apple email users
- Gmail users
- Hotmail users
- MSN.com users
- Yahoo email users
- Small business owners
- Argentina
- Ex-pats
- Close friends of those who live abroad
- Family of those who live abroad
- Lived in Algeria (formerly Ex-pats Algeria)
- Lived in Argentina (formerly Ex-pats Argentina)
- Lived in Australia (formerly Ex-pats Australia)
- Lived in Austria (formerly Ex-pats Austria)
- Lived in Bangladesh (formerly Ex-pats Bangladesh)
- Lived in Belgium (formerly Ex-pats Belgium)
- Lived in Brazil (formerly Ex-pats Brazil)
- Lived in Cameroon (formerly Ex-pats Cameroon)
- Lived in Canada (formerly Ex-pats Canada)
- Lived in Chile (formerly Ex-pats Chile)
- Lived in China (formerly Ex-pats China)
- Lived in Colombia (formerly Ex-pats Colombia)
- Lived in Cuba (formerly Ex-pats Cuba)
- Lived in Cyprus (formerly Ex-pats Cyprus)
- Lived in Czech Republic (formerly Ex-pats Czech Republic)
- Lived in Ivory Coast (formerly Ex-pats Ivory Coast)
- Lived in Congo (formerly Ex-pats Congo)
- Lived in Denmark (formerly Ex-pats Denmark)
- Lived in Dominican Republic (formerly Ex-pats Dominican Republic)
- Lived in El Salvador (formerly Ex-pats Al Salvador)
- Lived in Estonia (formerly Ex-pats Estonia)
- Lived in Ethiopia (formerly Ex-pats Ethiopia)
- Lived in Finland (formerly Ex-pats Finland)
- Lived in France (formerly Ex-pats France)
- Lived in Germany (formerly Ex-pats Germany)
- Lived in Ghana (formerly Ex-pats Ghana)
- Lived in Greece (formerly Ex-pats Greece)
- Lived in Guatemala (formerly Ex-pats Guatemala)
- Lived in Haiti (formerly Ex-pats Haiti)
- Lived in Honduras (formerly Ex-pats Honduras)
- Lived in Hong Kong (formerly Ex-pats Hong Kong)
- Lived in Hungary (formerly Ex-pats Hungary)
- Lived in India (formerly Ex-pats India)
- Lived in Indonisia (formerly Ex-pats Indonosia)
- Lived in Ireland (formerly Ex-pats Ireland)
- Lived in Israel (formerly Ex-pats Israel)
- Lived in Italy (formerly Ex-pats Italy)
- Lived in Jamaica (formerly Ex-pats Jamaica)
- Lived in Japan (formerly Ex-pats Japan)
- Lived in Jordan (formerly Ex-pats Jordan)
- Lived in Kenya (formerly Ex-pats Kenya)
- Lived in Kuwait (formerly Ex-pats Kuwait)
- Lived in Latvia (formerly Ex-pats Latvia)
- Lived in Lebanon (formerly Ex-pats Lebanon)
- Lived in Lithuania (formerly Ex-pats Lithuania)
- Lived in Luxembourg (formerly Ex-pats Luxembourg)
- Lived in Malaysia (formerly Ex-pats Malasia)
- Lived in Malta (formerly Ex-pats Malta)
- Lived in Mexico (formerly Ex-pats Mexico)
- Lived in Monaco (formerly Ex-pats Monocco)
- Lived in Nepal (formerly Ex-pats Nepal)
- Lived in New Zealand (formerly Ex-pats New Zealand)
- Lived in Nicaragua (formerly Ex-pats Nicaragua)
- Lived in Nigeria (formerly Ex-pats Nigeria)
- Lived in Norway (formerly Ex-pats Norway)
- Lived in Peru (formerly Ex-pats Peru)
- Lived in Philippines (formerly Ex-pats Philippines)
- Lived in Poland (formerly Ex-pats Poland)
- Lived in Portugal (formerly Ex-pats Portugal)
- Lived in Puerto Rico (formerly Ex-pats Puerto Rico)
- Lived in Qatar (formerly Ex-pats Qatar)
- Lived in Romania (formerly Ex-pats Romania)
- Lived in Russia (formerly Ex-pats Russia)
- Lived in Rwanda (formerly Ex-pats Rwanda)
- Lived in Saudi Arabia (formerly Ex-pats Saudi Arabia)
- Lived in Senegal (formerly Ex-pats Senagal)
- Lived in Serbia (formerly Ex-pats Serbia)
- Lived in Sierra Leone (formerly Ex-pats Siera Leone)
- Lived in Singapore (formerly Ex-pats Singapore)
- Lived in Slovakia (formerly Ex-pats Slovakia)
- Lived in Slovenia (formerly Ex-pats Slovenia)
- Lived in South Africa (formerly Ex-pats South Africa)
- Lived in South Korea (formerly Ex-pats South Korea)
- Lived in Spain (formerly Ex-pats Spain)
- Lived in Sri Lanka (formerly Ex-pats Sri Lanka)
- Lived in Sweden (formerly Ex-pats Sweden)
- Lived in Switzerland (formerly Ex-pats Switzerland)
- Lived in Tasmania (formerly Ex-pats Tazmania)
- Lived in Thailand (formerly Ex-pats Thailand)
- Lived in the UAE (formerly Ex-pats the UAE)
- Lived in Uganda (formerly Ex-pats Uganda)
- Lived in Venezuela (formerly Ex-pats Venezuela)
- Lived in Vietnam (formerly Ex-pats Vietnam)
- Lived in Zambia (formerly Ex-pats Zambia)
- Lived in Zimbabwe (formerly Ex-pats Zimbabwe)
- Lived in the Netherlands (formerly Ex-pats the Netherlands)
- Lived in the UK (formerly Ex-pats the UK)
- Lived in the United States (formerly Ex-pats the United States)
- Lives abroad
- Mobile Device Users
- All Mobile Devices by Brand
- Amazon
- Owns: Kindle Fire
- Apple
- Facebook access (mobile): iPad 1
- Facebook access (mobile): iPad 2
- Facebook access (mobile): iPad 3
- Facebook access (mobile): iPhone 4
- Facebook access (mobile): iPhone 4s
- Facebook access (mobile): iPhone 5
- Facebook access (mobile): iPhone 5C
- Facebook access (mobile): iPhone 5S
- Facebook access (mobile): iPhone 8
- Facebook access (mobile): iPhone 8 Plus
- Facebook access (mobile): iPhone X
- Facebook access (mobile): iPhone XR
- Facebook access (mobile): iPhone XS
- Facebook access (mobile): iPhone XS Max
- Facebook access (mobile): iPod Touch
- Owns: iPad 4
- Owns: iPad Air
- Owns: iPad Air 2
- Owns: iPad Mini 1
- Owns: iPad Mini 2
- Owns: iPad Mini 3
- Owns: iPhone 6
- Owns: iPhone 6 Plus
- Owns: iPhone 6S
- Owns: iPhone 6S Plus
- Owns: iPhone 7
- Owns: iPhone 7 Plus
- Owns: iPhone SE
- BlackBerry
- Curve 9220
- Facebook access (mobile): HTC Android mobile devices
- Facebook access (mobile): Motorola Android mobile devices
- Facebook access (mobile): Samsung Android mobile devices
- Facebook access (mobile): Sony Android mobile devices
- Facebook access (mobile): LG Android mobile devices
- Google
- Owns: Google Pixel
- Owns: Nexus 5
- HTC
- Owns: HTC One
- LG
- Owns: LG G2 devices
- Owns: LG G3
- Owns: LG V10
- Owns: Alcatel
- Owns: Cherry Mobile
- Owns: Gionee
- Owns: Huawei
- Owns: Karbonn
- Owns: Micromax
- Owns: Oppo
- Owns: Tecno
- Owns: VIVO devices
- Owns: Xiaomi
- Owns: ZTE
- Samsung
- Galaxy Note II
- Galaxy Tab
- Owns: Owns: Galaxy Grand
- Owns: Owns: Galaxy Grand 2
- Owns: Owns: Galaxy Note 3
- Owns: Owns: Galaxy Note 4
- Owns: Owns: Galaxy Note 5
- Owns: Owns: Galaxy Note 7
- Owns: Owns: Galaxy Note 8
- Owns: Owns: Galaxy S 4 Mini
- Owns: Owns: Galaxy S III Mini
- Owns: Owns: Galaxy S4
- Owns: Owns: Galaxy S5
- Owns: Owns: Galaxy S6
- Owns: Owns: Galaxy S7
- Owns: Owns: Galaxy S7 Edge
- Owns: Owns: Galaxy S8
- Owns: Owns: Galaxy S8+
- Owns: Owns: Galaxy S9
- Owns: Owns: Galaxy S9+
- Owns: Owns: Galaxy Tab 2
- Owns: Owns: Galaxy Tab 3
- Owns: Owns: Galaxy Tab 4
- Owns: Owns: Galaxy Tab Pro
- Owns: Owns: Galaxy Tab S
- Owns: Owns: Galaxy Y devices
- Sony
- Owns: Xperia M
- Owns: Xperia SL
- Owns: Xperia Z
- Owns: Xperia Z Ultra
- Owns: Xperia Z3
- Xperia T
- Amazon
- All Mobile Devices by Operating System
- Facebook access (mobile): Android devices
- Facebook access (mobile): Apple (iOS) devices
- Facebook access (mobile): Windows phones
- Android: 360 degree media not supported
- Android: 360 degree media supported
- Facebook access (mobile): all mobile devices
- Facebook access (mobile): feature phones
- Facebook access (mobile): smartphones and tablets
- Facebook access (mobile): tablets
- Network Connection
- Facebook access (network type): 2G
- Facebook access (network type): 3G
- Facebook access (network type): 4G
- Facebook access (network type): Wi-Fi
- New smartphone and tablet users
- Owns: OnePlus
- All Mobile Devices by Brand
- Mobile device user/ device use time
- Uses a mobile device (1-3 months)
- Uses a mobile device (10-12 months)
- Uses a mobile device (13-18 months)
- Uses a mobile device (19-24 months)
- Uses a mobile device (25 months +)
- Uses a mobile device (4-6 months)
- Uses a mobile device (7-9 months)
- Uses a mobile device (less than 1 month)
- More categories
- Interested in upcoming events
- Marketing API developers (last 90 days)
- Multicultural affinity
- African American (US)
- Asian-American (US)
- Hispanic (US – All)
- Hispanic (US – Bilingual)
- Hispanic (US – English dominant)
- Hispanic (US – Spanish dominant)
- Politics (US)
- Likely engagement with US political content (conservative)
- Likely engagement with US political content (liberal)
- Likely engagement with US political content (moderate)
- Purchase behaviour
- Engaged shoppers
- Ramadan (Month)
- Close friends of people engaged with Ramadan content
- Ramadan month (high content engagement)
- Ramadan month (medium content engagement)
- Soccer
- Football fans (high content engagement)
- Football fans (moderate content engagement)
- Friends of Football fans
- Travel
- Commuters
- Frequent international travellers
- Frequent travellers
- Returned from travelling one week ago
- Returned from travelling two weeks ago
- Anniversary