Social media is important for all businesses as it helps you find new customers, keeps your current customers up to date with new products and services, and provides a voice for your business. Linkedin is a professional platform allowing you to engage with other professionals in your industry, but growing your followers on Linkedin can be difficult. It will take time to build up a good-sized audience, but once you have this it will provide a valuable community of customers and potential customers for you to market your products and services to. There are three categories of tasks that you will need to complete, once-off tasks, weekly tasks, and monthly tasks..

Once-Off

Make sure you have completed all the required information on your Linkin Page – Filling in all the page information will allow customers to know all about your business without having to leave Linkedin
Optimise your Linkedin page for SEO – This will make sure that your page is fully discoverable by search engines on the internet
Link to your page in your email signature, newsletter, blogs, and any other marketing material you have going to customers
Add the Linkedin follow button to your website

Weekly

Post content every day in the week
Share content suggestions
Share videos
Reshare and @mention other businesses
Ask questions in your posts
Get employees involved in conversation on your page

Monthly

Invite connections each month – your page gets 100 invites per month. You should use this to invite your own friends to your page
Promote your Linkedin page on other social media channels
Review your page analytics
Switch your hashtags in your community panel
Promote your page with Linkedin advertising

Making sure that you tick of each item in the list above will assist you in growing your Linkin page and your business. If you have any questions on how you can grow your page, don’t hesitate to contact us.