Choosing a creative web partner – A practical guide
Selecting a creative web partner for your business, large or small, can be a challenging task. Selecting the wrong partner can cost you valuable time, money, and resources that you probably don’t have to waste. We have created a few aspects you should consider before you make your selection of your web partner.
Define your goals
Defining your goals is extremely important, not just in selecting a web partner but with any project you start. Defining what you want the end goal to be, allows you to measure if you are achieving your goal or not. Start off by writing down exactly what the website should do once complete. If you run a law firm the end goal of your website may look as follows:
- Provide information for the services we offer
- Provide information on each attorney at the firm
- Provide a platform for each attorney to write articles about their specific field of expertise
- Allow prospective clients to easily browse through articles and services
- Provide a cost calculator for legal costs of clients selling their homes
- Have contact forms for clients to contact the law firm about obtaining your services
If you are starting an eCommerce store your goals for your website could be completely different such as:
- Allow the sale of goods
- Integrate a delivery system
- Integrate online payments
- Allow customers to add items to a wishlist
- Have a layout that is easy to navigate
- Integrate and email marketing platform
- Allow customers to review products
- Connect to your Facebook and Instagram store
Understand what is needed from the web partner you choose
Now that you know what the goal for your website is you should outline exactly what you will need from the web partner. If you are the law firm from the example above your needs may be that you require your web partner to be able to create a professional website design and also offer a limited amount of monthly support for making sure your website is always up to date and make small changes when attorneys are promoted or leave the firm.
If you are the e-commerce store from the example above, your needs could be completely different and you may require a web partner who is able to integrate a payment platform, delivery system, and social media accounts. But in addition to this, you need a web partner who can provide a retainer to update products as required, as well as have an understanding of digital marketing and advertising platforms so they are able to run marketing and advertising campaigns for you and can report on the effectiveness of these campaigns.
Know what work the web partner has done
Ask your partner for examples of work they have previously done for similar clients. This will give you a gauge on the type of work they can produce.
Know the costs involved
From your goals, find out what the web partner is going to charge you for the development of your website. Costs can vary dramatically between web partners so make sure you know exactly what you’re getting into before you start the project. If you are needing continued support find out what this will cost you monthly. If you are wanting to run marketing campaigns, ask what your partner charges. This will allow you to plan for the future and know if it’s viable for you to work with this partner.
Examine your options
Looking at your options, go through each proposal you received and select the one that fits your goals, future plans, and budget.
Getting your new website up and running can be a really exciting step in your business, but make sure you select the correct web partner. If you would like to find out more information from Digital Lime Green about becoming your web partner, contact us directly on 087 379 5978 or email us on firstname.lastname@example.org. We look forward to hearing about your exciting business and assisting you with all your website and digital marketing needs.