The Top Five Email Marketing Hacks you must try in 2022 Despite the growth in popularity of instant messaging apps, email is still a primary part of your online activity. The number of email users is set to grow to 4.6 billion by 2025. Based on this statistic you can...
When it comes to digital advertising, Facebook is a go-to social media platform for many businesses. And that is completely fair, given how big and popular this social media platform is. But when it comes to Facebook advertising, advertisers often find themselves...
Having a public figure representing your brand can go a long way in growing your brand image. In the past, big brands used to hire celebrities as ambassadors, while smaller brands could make use of mascot or mascot-like characters to attract attention. While these...
On October 28, 2021, Facebook made a very important announcement that attracted global attention. Facebook company is rebranding itself as Meta and bringing all its social apps and technologies under one brand. Furthermore, they also have introduced 'Metaverse', a...
Social Media and finding your Target Market In this digital era, social media platform is where your target market (or target audience) at. However, there are a variety of social media platforms that are personalised towards different demographics. Hence, finding the...
Is Social Media really Effective for my Business? The answer is yes. Social Media has been doing wonders for many businesses around the world and in South Africa too. Social media is effective in targeting your target audience directly. Furthermore, it also allows you...
Choosing a Name for your Business A business name establishes your unique identity in the industry. Your name is how people are going to identify you in your industry. It will be associated with your brand identity. This is what makes choosing a business name...
Free Graphic Design Software Good designs for your business are extremely important. If you are a small business with a tight budget, you might want to opt-in for free graphic design software. Finding a good and free graphic design software for such tasks can be...
Brand Recognition in South Africa The Festive season is here! Internet is flooding with shoppers trying to locate the best gift options. If you who seek to maximize the sales of your brand online, you need to succumb to the importance of brand recognition in South...