The Festive season is here! Internet is flooding with shoppers trying to locate the best gift options. Hence, those of you who seek to maximize the sales of your brand online, need to succumb to the importance of Brand Recognition in your business. But before that, you need to understand the basics of Branding; what it actually stands for; how would it help you expand your biz; and most importantly, on what grounds would it favor your Company?
Well, we are here to provide you with a near-perfect tutelage in this matter. Let’s get started with the basics.
Adhering to the options mentioned below, you will understand why and how is it important to keep Brand Recognition as the forefront of your business plan.
9 Benefits of Augmenting Your Brand Recognition
Tone, visuals and Content
Obviously, the way your website speaks about you and your product creates an everlasting impact on the customer. After all, first impression is the last impression! It is very essential to have resonance with your audience’s preferences and with the existing cultural zeitgeist.
Increase in your CTR results
Yes! Once you focus on brand recognition, you will automatically notice a rise in your Click-Through Rate. Making your website Search Engine Optimized will drive all the direct and indirect queries addressing your website/product, to your page.
If you ARE a recognized brand, say appearing on the first page of Google Search Engine, you will experience a higher click through rate as compared to an average website ranked in an equivalent position, thanks to the brand preference.
Retention of your existing customers
If your brand displays a decent fan following, you will naturally reap the benefits of Customer Retention. Your old customers will come back to you through type-in, exclusive Brand search, Bookmarked pages, etc..
This will eventually favor search bias in your account. How? Let me explain. If I’m using my Smartphone to search something, my browsers will automatically look up for my previous search patterns and visited pages. Even if I type a single alphabet, say G, my browser will on its own, list all my previously searched options starting with G. Hence the particular brand which I used or bought earlier has an edge over the other rivals.
Maintaining adequate quality standards definitely improve your Brand affinity. I’ll explain using a very popular example. You open 2 browsers, one showing our very own Google search list, and the other one displaying, say, Yahoo search list. Even if both will display the exactly same search results, you will still rely more on Google. Why so? Because it is a more established brand.
The values and principles which your brand follows and showcases must match those of your clientèle’s. Let’s face it, if you are selling tobacco, the customer pull would be addiction-driven. On a parallel ground, if you sell, say, nicotine gums which help you stave off cigarette-addiction, the fan following will not only be larger but more value-driven. Ethically, you will be able to sustain for a longer period.
The most powerful driving force, an adept customer support will add to your brand value. If your brand representatives work on the premises of customer satisfaction, and their efforts are fruitful, consider it to be bliss for your company.
The present trends testify to the fact that an amicable and likable face acts as a potent method of Brand Growth.
One of the powerful four P’s of Marketing, pricing policy needs to be the most technically-correct tool. Brand recognition rises if the customer feels he has got a bang for his buck. Vice versa, if he feels the prices offered are way ahead of what they are worth, you might end up losing an edge to your rivals.
Psychological bumps such as familiarity, product preference, processing speed make a lot of difference in your customers’ choices. Why would anyone want to buy your product/service? Well, it totally depends on how well do they associate with your brand/ product.
The Bottom Line
I am sure you have pretty much understood the need to have a recognizable and established brand to reap as many benefits as feasible. So give your brand a head-start with this information. Who knows, you might reach levels you never thought were possible! Looking forward to reading your success story!