Top 10 Reasons to Have a Website
In 2021, having a website for your business is no longer optional. Customers are searching for your business online to explore your products or services. If you don’t have a website they will probably use another company that is easy to find online. See how impacting that can be on your business?
We have listed the top 10 reasons to have a website for your business.
Having a website is not expensive and shows your customers that you are not a fly-by-night company. You could have all your previous work displayed on the website. It shows that you know what you are doing and are ready to take on whatever they are going to throw at you. Credibility can go a long way in growing your business’ reputation and revenue.
2. Reach more customers
Your website will be available to everyone all the time, allowing you to reach customers. You may be able to get international clients or clients from areas in your province that you weren’t expecting business from. Not only this opens an opportunity to generate more revenue but it also helps in your branding.
3. Discoverable on search engines
Customers are constantly putting search terms into Google to find products the services they are wanting to buy. Having a website allows you the opportunity to appear in these searches. With proper SEO management, you can make yourself appear on top ranking pages on search engines. Know more about how we can help you with SEO services here.
4. 24/7 Availability
Your website will be up and running even when you are not. People look for products and services at the strangest times. Having a website allows you to always be open for people to send you queries or view your products and services.
5. Cheap and easy
Owning a website is not expensive, you can build a professional one at minimum cost. Or you can utilise our service that charges you fairly for a professional, attractive website. Cost should not be a factor for not having a website as it should pay for itself very quickly.
6. Digital business card
You could meet a potential customer at any time, for instance on a Friday night at a friend’s braai. Having a website makes it easy to pass on your information to anyone at any time!
7. Know your customers
Your website should have a platform like Google Analytics attached to it which allows you to find out a lot of information about your customers, such as where they are accessing your site from, what they are looking at, what device they used, what time of day they came onto your site, how long they spent, and a lot more information.
8. Answer frequently asked questions
Customers are probably asking you the same questions a lot. Having a FAQ section on your website can save a lot of trouble for customers in searching for answers. Set up a proper FAQ section and make your business more efficient and easy to interact with.
Customers like seeing what other customers have said about your business having a website that displays testimonials allow your new customers to see what your old customers like about your business.
10. To keep customers informed
Unexpected things can happen in your business, you may need to close early or maybe you have changed your telephone number. It could be that you are launching a new product or service. Having a website allows you to keep your customers informed.
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We wish you good luck in your endeavours!